ITZY’s just lately returned GOLD on October 15, marking a big return for member Lia after a break from group actions resulting from well being considerations.

Many expressed pleasure over the group’s return over the teasers, praising the members for his or her visuals and the album’s look at that time. However, Korean netizens reacted lower than impressed after the album was launched.

In specific, Korean followers seem lower than thrilled with the title observe, “Gold,” discovering it missing in comparison with their expectations.

Now, days after the title observe’s launch, its chart efficiency has seemingly mirrored netizens’ lack of curiosity within the tune.

A viral submit on a Korean discussion board shared the MelOn efficiency of the tune over the past three days. The tune’s rating dropped each day; as of October 17, it was 325.

Many within the feedback acknowledged ITZY’s abilities and abilities however blamed JYP for allegedly not selecting acceptable songs.

• “No matter how well the members perform on stage, it won’t work with that song… JYP has really been doing a terrible job lately.”
• “JYP used to be the top label for girl groups… How did it end up like this?”
• “They’re so out of touch… Honestly, they’re worse than smaller companies.”
• “Honestly, ITZY’s songs have been getting these kinds of reactions for a long time (not just ITZY, but several JYP artists…) and it doesn’t seem like they plan to change.”
• “It has been below my expectations every single time, but this time I got my hopes up after seeing the teaser… but it’s worse than ever. If a rookie sang it, it would’ve been a hit… but it’s not the quality that a group with this much experience should be putting out. This goes for TWICE too… I think the company has really lost its touch.”
• “The song is seriously terrible… How can it get worse and worse? Since “Sneakers”, all the pieces’s been unhealthy, however now “Sneakers” seems like a masterpiece compared… They have to overhaul the whole A&R group. They couldn’t be extra out of contact.”

ITZY

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