Original Vs. Edited: Choi Yena And (G)I-DLE’s Yuqi’s “Hate Rodrigo” Music Video Finally Returns But With Changes

Since it was introduced that former IZ*ONE member Choi Yena‘s comeback included a single titled “Hate Rodrigo,” featuring (G)I-DLE’s Yuqi, as a part of her album HATE XX, netizens expressed confusion and concern over its implications. Some puzzled if it was even a diss track towards singer and actress Olivia Rodrigo.

Choi Yena guested on Jonathan Thona‘s TheKstarNextDoor and clarified the song’s that means. Rather than a “diss” towards Olivia Rodrigo, it’s really simply playful “jealousy” because the Okay-Pop idol admires her a lot.

Still, upon the discharge of “Hate Rodrigo,” it was met with backlash. Netizens felt the tune was a “cheap marketing ploy.”

• “I think their plan failed…”
• “Hate is a stronger word than dislike in English. I think it’s completely understandable why fans would be upset.”
• “Honestly, if someone sang about hating my bias while copying all of her concepts, music, and moves, I would hate them… The song is insulting to Olivia Rodrigo and her fans, as well as an insult to the fans who have supported Choi Yena until now.”
• “The song used the hashtag #haterodrigo, so when you type in ‘Rodrigo’, the word ‘hate’ comes up… That’s a hashtag you would use when canceling someone.”
• “Does that mean we can release a song called Hate Yena because she’s pretty, and I’m jealous of her? Seriously, have some common sense… Why did they choose (the title)?…”
• “Their marketing ploy failed.”
• “I’m pretty sure everyone she worked with knew what Hate means, LOL. This is simply a marketing ploy. I bet her (Olivia Rodrigo’s) fans hate the fact that when they type her name, Yena’s song comes out.”
• “Why is her label so brainless?”
• “What is wrong with her? I’m sure she would hate it if someone released a song titled, Hate Yena.”

Despite netizens’ combined emotions concerning “Hate Rodrigo,” many had been shocked when practically every thing associated to the tune disappeared on-line. TikTook movies had been taken down, particularly these with the hashtag #Hate_Rodrigo as a substitute of #HATE_U_CHALLENGE and #HATE_XX. Likewise, the music video for “Hate Rodrigo” was not out there on YouTube, and when clicked, it simply confirmed an error earlier than saying it was personal.

Netizens speculated what occurred as all this was taken down after the official launch. They reasoned it was doubtless attributable to authorized causes with Olivia Rodrigo’s workforce.

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by u/dB_Rider from dialogue YENA’s “Hate Rodrigo” MV has been set to Private
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by u/antadam18 from dialogue YENA’s “Hate Rodrigo” MV has been set to Private
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by u/chancehugs from dialogue YENA’s “Hate Rodrigo” MV has been set to Private
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On June 30, 2023, Yuehua Entertainment denied that the music video was eliminated attributable to Rodrigo’s administration. Instead, Yena’s firm claimed that it realized that copyrights, portrait rights, and logos had been violated.

Hello. This is Yuehua Entertainment. This is our firm’s assertion concerning the music video for the title tune of our firm artist Choi Yena’s second single album, “Hate Rodrigo.”

We realized that there have been scenes within the music video that has elements which violate copyrights, portraiture rights, and logos, and set the music video to non-public on June 29. We are presently remodeling the music video. We are sorry about inflicting confusion by realizing in regards to the above later, and for not making a press release about it prior. We will add the music video rapidly, as quickly as it’s completed being edited.

In addition, it’s not true that we set the music video to non-public attributable to requests from Olivia Rodrigo’s administration. We have by no means acquired such requests, and we hope that there will probably be no extra misunderstandings between the artist and followers attributable to unconfirmed articles. We additionally hope that speculations will probably be shunned sooner or later.

We thanks for exhibiting plenty of curiosity and love in Choi Yena’s album, and we are going to repay you by considering the various opinions as we present you the way severe we’re in the direction of music.

— Yuehua Entertainment

Sure sufficient, the “Hate Rodrigo” MV reappeared, however some vital modifications had been made.

The starting of the music video begins very equally. There are nonetheless refined references current to Rodrigo’s personal music movies, notably “deja vu.”

But as quickly as viewers enter Yena’s bed room, we see the numerous edits made to “save the MV” from authorized points. Many pictures that embrace Olivia Rodrigo posters on the partitions have been both cropped or eliminated altogether so the pictures don’t seem! So, whereas the tune nonetheless mentions the singer’s title, there isn’t a longer violation of portrait rights or copyright infringement.

Consequently, there are much more pictures of Yena herself. This contains extra choreography scenes which have made the reduce consequently.

You can see much more variations between the 2 variations of the “Hate Rodrigo” MV beneath.

Additionally, it was just lately introduced that Choi Yena had canceled music present promotions attributable to well being. Read extra beneath.

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