“Kombucha Pt 2”: BTS Jungkook’s Selling Power Might Just Become His Own Nemesis

As the largest boy group on this planet, BTS‘s impact as a brand is undeniable. Each of the members carries a huge amount of brand value, and the group’s youngest, Jungkook, is infamous for his promoting energy. Though his affect as an envoy is massively worthwhile for luxurious manufacturers like Calvin Klein, the singer’s attain is so intensive that he usually boosts gross sales of merchandise he by no means even marketed commercially!

Jungkook’s title of “Sold Out King” truly got here after the media began to note that each time a product was seen being utilized by the idol, it might instantly promote out. The earliest instance was when followers rushed to purchase the identical lip balm he was utilizing in a behind-the-scenes video.

After that, it was the Downey material softener incident. Jungkook talked about that he makes use of the product for doing his laundry, and it ended up inflicting a brief scarcity of the product, inflicting him to even tweet about it.

ARMYs… I used up all of my material softener, so I’ve to purchase extra… however they’re bought out. #armyisimpressive.

—Jungkook

In newer examples, the BTS maknae has bought out a glass beer mug and a thermos mug whereas being noticed utilizing these throughout his laid-back livestreams from dwelling.

It didn’t take lengthy for the well-known “Jungkook effect” to strike once more after his newest Weverse livestream. On June 30, KST, the singer went dwell to speak to followers about his upcoming solo single, “Seven.” In true Jungkook vogue, the livestream quickly changed into a chaotic scene after he determined that there was nothing a lot to speak about and began understanding in entrance of tens of millions of followers as a substitute.

But even amidst this heart-stopping shock, followers took word of the drink in Jungkook’s hand. When somebody within the feedback requested if he was consuming alcohol, he clarified that it was glowing water. Since the can was very clearly seen throughout the livestream, ARMYs had no drawback determining that it was the lemon-flavored glowing water from the model known as Cloop.

In lower than 24 hours of this livestream, the product bought out on Coupang, one of many largest e-commerce platforms in South Korea. The 12 and 24-pack units of the drink nonetheless stay out of inventory on the web site on the time of writing this text. To put Jungkook’s model affect into numbers, in accordance with studies, the sale of this drink elevated 100 instances on the web site in comparison with the day before today. Even within the bodily Atem retailers, the product’s gross sales spiked 12 instances than the day before today.

Now that his favourite drink has bought out as soon as once more, ARMYs can’t assist however joke that they’re about to get one other sulky livestream from Jungkook, similar to after the Kombucha incident a number of years in the past. Back in 2021, when Jungkook talked about that he loved consuming the lemon kombucha drink from a model known as TEAZEN, ARMYs rushed to purchase it so quick that it bought out a month’s inventory instantly. On the one hand, it was a miracle for the small enterprise TEAZEN, which grew exponentially after the incident. But however was Jungkook’s struggling, who couldn’t purchase his favourite drink for a very long time as a result of he underestimated his attraction. As a consequence, he did a livestream nearly a month later and took his candy time to sulk about it to followers.

BTS

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