Last week introduced the arrival of “Branding in Seongsu,” a really anticipated Okay-drama starring Kim Ji Eun and Lomon. It tells the story of knowledgeable advertising and marketing group chief and a younger and naive intern working in a well-liked advertising and marketing company in Seongsu. With the 2 of them having fully reverse personalities, they find yourself clashing greater than as soon as throughout their work hours, however when a supernatural occasion makes their souls change our bodies, they need to study to actually stay within the pores and skin of the opposite with a purpose to discover a means again to their lives. With that arrange, it’s straightforward to grasp the place this drama may go, however as the primary set of episodes already aired, preserve studying to search out out all there may be to like or hate about them.

Warning: spoilers from episodes 1-4 beneath! 

LOVED: A reliable and good boss as a feminine lead

There’s nothing extra interesting in a Okay-drama than seeing a boss woman preventing for what she desires and never being afraid of getting a face off together with her opponents. Kang Na Eon (Kim Ji Eun) is the kind of determinate, daring, and icy character that we see loads in male leads however not so usually as feminine leads. However, she additionally has a weak facet to her as seen within the first episode when she almost has a panic assault the second the lights exit at her condo.

Though that fierce mood is a real attraction of hers, hopefully we’ll get to see slightly character growth as soon as she begins to face the results of backing up a beauty firm that lies about not testing their merchandise on animals, one thing that backfires at her as soon as an nameless publish reveals the reality.

LOVED: The idealistic and typically dorky male lead

On the opposite hand, the male lead is the exact opposite to the feminine lead. Being simply an intern at a advertising and marketing company, So Eun Ho (Lomon) nonetheless has that recent and idealistic spirit that Kang Na Eon despises. He is satisfied that making rightful advertising and marketing—by honest means and with a purpose to assist small corporations to shine—is feasible, and that’s precisely what he needs to do.

Despite their variations, Eun Ho isn’t afraid of Na Eon’s persona, and he treats her in a reasonably direct vogue, confronting her for the problems with the beauty firm and even placing his physique on the road, which reveals us that though he’s a cheerful individual more often than not, he additionally may be strong-minded and daring identical to Na Eon.

LOVED: The predominant couple’s frenemies-like relationship

Just because the saying goes, opposites appeal to, and that’s precisely what occurs with these two characters. While Eun Ho may not agree with Na Eon’s means of working, he nonetheless respects her and sees her as a superb skilled. And although Na Eon finds him annoying and naive, it’s hinted that she might need a tender spot for Eun Ho, which is an effective factor contemplating that by the top of episode 4, these two have already swapped our bodies.

All issues apart, the chemistry between them is there, making you look forward to the event of their relationship sooner or later particularly after the extreme kiss scene that they shared, which certainly got here simply as surprising for Na Eon because it did for viewers in episode 4. Maybe sooner or later Eun Ho will show to be the kind of heat individual that may soften down the icy coronary heart of Na Eon, or she is going to flip him into an ace of the advertising and marketing world.

HATED: The portrayal of the working atmosphere

Something to hate about this in any other case refreshing drama is the nasty portrayal of the working atmosphere. Although the whole lot is a piece of fiction, it’s by some means annoying seeing the cliché of the jealous coworker who backstabs the feminine lead or the company outdated geezers who harass their staff.

Though this offers us a purpose to root for Kang Na Eon—who typically additionally behaves in a hateful method in the direction of Eun Ho, making the most of him—hopefully this gained’t be the primary tone of the next episodes and as an alternative they may deal with the event of the characters and their relationship.

HATED: The thriller vibe within the first episodes

There are hints of jump-scares all through this drama, so if you’re not an enormous fan of thrillers, horror, or scary issues, then this may make you slightly uncomfortable. From the very starting, there may be some thriller concerned within the plot, however it’s by some means enhanced with an enormous psychopath carrying a rabbit masks killing folks off or spirit-like arms creeping by Na Eon’s physique, which make the drama all of the extra angsty.

This additionally makes it slightly complicated to decipher what the drama is about with solely these first 4 episodes (because the present follows a web-drama format with 30-minute lengthy episodes). It by some means makes it tough to suit all the weather of romance, humor, fantasy, and thriller in them, however nonetheless they certainly will make it work in a roundabout way. In any case, we are going to discover out a lot extra within the subsequent episodes of “Branding in Seongsu”!

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Andy zar is an avid drama watcher, from Okay-dramas to C-dramas, she believes any weekend is an effective weekend to get pleasure from 12 hours of binge-watching dramas. She loves romance, net comics, and Okay-pop. Her favourite teams are EXO, TWICE, and BOL4.

Currently watching: “Branding in Seongsu.”
Plans to observe: “Amidst a Snowstorm of Love“

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