SM Entertainment and clothes model Teddy Island beforehand had a disagreement that was publicized by means of their social medias. NCT Dream was below a contract for endorsement with the model. On October 13, 2023, Teddy Island had arrange a pre-order occasion with fan advantages. Every week afterward October 18, SM Entertainment responded by claiming that they’d by no means agreed to such an occasion with the model. Teddy Island countered that the corporate had agreed beforehand.

Netizens React To Public Disagreement Between SM Entertainment And Clothing Brand TEDDY ISLAND

On October 30, 2023, SM Entertainment abruptly introduced that their contract with Teddy Island had been terminated. They cited unfulfilled fee as a part of the rationale for termination.

Hello. This is SM Entertainment. We want to let you know our firm’s stance relating to the latest case with Teddy Island, for which NCT Dream has been the mannequin of. We signed a contract with Teddy Island in 2022, and NCT Dream grew to become lively as their mannequin.

But Teddy Island has not paid out the mannequin price that was stipulated within the contract. Although we have now pressed them for the charges a number of instances, Teddy Island has been persevering with to make use of our artists’ portraiture to promote for his or her model with out paying the mannequin charges. In May 2023, they introduced a fansign unilaterally, with out finalising discussions with us. Our firm couldn’t undergo with it as such.

— SM Entertainment.

Although SM Entertainment had requested Teddy Island to halt their utilization of NCT Dream’s images and extra, the model refused to hear.

As such, we have now taken measures to guard our artist since June 2023, and to cease the confusion amongst followers. We requested Teddy Island to cease utilizing our artists’ portraiture for commercial instantly, and notified them that the mannequin contract can be terminated.

Even although the scenario was because the above, Teddy Island continued to illegally use our artists’ portraiture on their homepage, and so forth. It was solely after the contract was terminated that they paid a portion of the mannequin charges by means of financial institution switch, and have been claiming that it was our firm that didn’t comply with the contract. Recently, they even introduced a pre-order occasion utilizing our artists’ autographs and portraiture for photocards and different merchandise with out dialogue.

— SM Entertainment.

SM Entertainment tried to rectify the scenario for followers that have been affected. As the model beforehand introduced a fansign with out prior authorization from the corporate, it was canceled finally. SM Entertainment tried to make it as much as followers by suggesting a compromise with the model, however to no avail.

In order to cease the injury induced to our artists and to the followers, we rapidly uploaded an announcement relating to the Teddy Island pre-order occasion on October 18. Even so, we tried to unravel the problem so far as we may, for the sake of the followers who had been ready for the fansign occasion. So we have now steered many choices to Teddy Island, together with reinstating the canceled fansign occasion and extra, however Teddy Island turned the duty of the terminated contract to us. They have additionally been making unreasonable requests of us as much as just lately. Hence, we can’t come to a compromise with them any longer.

We want to affirm as soon as extra that the present occasions relating to NCT Dream which might be being marketed and introduced on Teddy Island’s homepage, and so forth, don’t have anything to do with our firm. We hope that the followers take notice such that they won’t be affected any longer.

Thank you.

— SM Entertainment

Teddy Island has not but replied to the assertion.

NCT

Share This Post

Facebook

Twitter