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What a inventive strategy to promote!
Koreaboo
Fans of any media have most likely run throughout the time period “fanfiction” whereas being lively on-line. Fanfiction is exactly what it feels like — fan-made tales about totally different media.
There have been occasions fanfiction has made its approach into the mainstream, like how the Fifty Shades Of Grey collection started as fan writing on-line earlier than being made into movement footage or After was initially Harry Styles fanfiction.
Across all fandoms, many have conflicting emotions about fiction written about real people, starting from artists like BewhY calling out K-Pop fans to others like Super Junior‘s Heechul writing their own fanfiction about themselves with other members of their groups.
One of the most popular platforms for fanfiction is Wattpad, a free site where anyone can write original stories, including those based on other characters. The term “Y/N” originated from self-insertion fanfiction stories on sites like these.
Recently, a Philippines-based clothing brand has attracted attention for its creative and fanfiction-like method of promoting its upcoming collaboration with NCT DREAM.
Pennshoppe is a casual wear brand established in the late 80s and has worked with numerous Korean celebrities like ASTRO‘s Cha Eunwoo and BLACKPINK‘s Lisa.
Last 12 months, NCT DREAM had been introduced to be the following ambassadors for the model.
Ahead of the group’s dwell stream with the model on June 12, Pennshoppe shared a collection of tweets describing what it could be prefer to buy groceries with every member.
Each tweet consisted of a simulated textual content messaging display screen displaying messages between “Y/N” and a member of NCT DREAM.
RENJUN pic.twitter.com/84XSK5wUQV
— PENSHOPPE (@PENSHOPPE) June 7, 2023
Some of the messages performed into the “Y/N” idea, creating some swoony-worthy messages like these with “Jaemin.”
Fans recognize the surprising but hilarious messaging put into the promoting for his or her collaboration!
the penshoppe intern writing a 7dream s*gar d*ddy socmed au was not on my 2023 bingo https://t.co/wucRCQjw1F
— asher ✮ eras tour pitt! (@jaeminfang) June 7, 2023
Not solely did @Penshoppe produce chat AU fanfics to help their #NCTDREAM collab, however they received every of the members’ characters and fanfic tropes down excellent… their social media supervisor deserves a elevate ?@NCTsmtown_DREAM https://t.co/Hjl8h9Z4Me
— Dr Thomas Baudinette (@tbaudinette) June 7, 2023
not penshoppe feeding my delusions? regrardless i’ll eat this up https://t.co/AQPEhIlsaB pic.twitter.com/C7OpL2aCyd
— RiRi (@Jaeminhabibi) June 7, 2023
NCT
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Content Source: www.koreaboo.com