ITZY all the time preserve their followers well-fed with comeback content material, however apparently, not all the pieces they’ve launched was supposed to see the sunshine of day. Three of the members just lately guested on Jonathan Thona Yiombi‘s popular YouTube show, The K-Star Next Door, where they revealed that one of their most iconic videos to date wasn’t initially supposed to be launched to the general public.

Ryujin, Chaeryeong, and Yuna had loads to speak about on The Ok-Star Next Door, however one of the vital fascinating themes Jonathan introduced up was “K-Viral Marketing.” The viral content material in query? ITZY’s much-loved “‘Not Shy’ Stage Practice” video.

Clocking in over 16 million views on YouTube, ITZY’s “Not Shy” stage apply is famous within the fourth-gen world. Everyone is aware of the ITZY members are unimaginable dancers, however what made this video particularly such a crowd happy was their sudden dwell singing expertise.

A stark change from the usual apply of enhancing studio tracks over dance practices, or letting idols lip sync to give attention to their strikes, ITZY’s stage apply video noticed the members ship superior vocals — unedited, unfiltered, with out even a microphone to assist them.

Given how difficult ITZY’s choreographies are, the best way they stayed steady and in concord was much more spectacular. Quizzing the members on the clip, Jonathan famous, “I heard JYP released that video on purpose to show how good you are.”

The “Not Shy” stage apply is a favourite amongst MIDZYs, who continuously share the video with new followers to indicate how proficient their idols are. So, it’s arduous to imagine that such an awesome piece of content material wasn’t meticulously deliberate promotion.

However, regardless of its immense reward, the clip actually was virtually left on the reducing room flooring. “We filmed it to show that we practiced, but our boss was like, ‘Release it tomorrow’,” Ryujin confirmed.

Jonathan joked that the members themselves should have been impressed after they watched the video for themselves, however Yuna truly revealed, “At first, we were embarrassed,” — not by their efficiency prowess, after all, however by their appears. Since ITZY had no concept the video would go public, they weren’t occupied with how they got here throughout within the video.

We regarded so intense. I did my greatest till my bangs bought all messy.

— Yuna

Unsurprisingly, regardless of their very own embarrassment, the members regarded as attractive as ever within the stage apply, making it much more mesmerizing. While followers agree that JYP Entertainment doesn’t all the time do the very best job at selling ITZY, this was one time the boss undoubtedly made the suitable name.

ITZY

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