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Are they actually that low, although?
Koreaboo
On January 8, ITZY launched the title monitor music video for “UNTOUCHABLE” from their new album, BORN TO BE.
Leading as much as their album launch, the lady group dropped a number of different music movies, together with for the pre-release songs “BORN TO BE” and “Mr. Vampire” in addition to the 4 solo songs from the album. This means, in whole, they produced seven music movies for this comeback!
Given that ITZY’s final couple of comebacks — specifically “Cake” and “Sneakers” — drew closely blended reactions from followers, it appears that evidently JYP Entertainment has made an enormous effort to essentially push and promote the lady group’s latest comeback with all of those music movies. The idea for BORN TO BE appears to be extra just like their earlier releases as a bunch, too, which is what lots of followers have been desirous to see ITZY return to.
However, netizens have observed that the views for “UNTOUCHABLE” in addition to their different music movies launched for this comeback appear to be unusually low in comparison with earlier releases. In the primary 24 hours, “UNTOUCHABLE” didn’t even attain 3 million views, and even now’s barely over that quantity.
“Mr. Vampire” and “BORN TO BE”, launched every week and three weeks in the past respectively, have larger numbers, however are nonetheless considerably low in comparison with how their MVs have carried out up to now.
The subject of ITZY’s “low” music video views was introduced up on a Reddit submit, with the writer questioning why that is taking place.
The hottest principle amongst followers appears to be that JYP Entertainment simply isn’t utilizing advertisements to advertise ITZY’s comeback as a lot as they’ve up to now. This signifies that solely the “organic” views from folks actively trying to find the music video are being counted, and are understandably decrease than “inorganic” views from promoting (which depend as views when performed on different movies).
Other commenters shared a number of explanation why this comeback could also be getting much less momentum than earlier ones, from ITZY being an “older” group to Lia‘s hiatus.
Others actually blame the excessive promotions and music video releases leading up to the album actually coming out, which could have killed some of the momentum for “UNTOUCHABLE”.
On a more positive side, though, this commenter saw the view count in an optimistic way!
Regardless of why ITZY’s views are decrease than earlier comebacks, they’re nonetheless removed from unsuccessful, and BORN TO BE appears to be an album that many followers are having fun with.
ITZY
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Content Source: www.koreaboo.com