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Social media platforms erupted with considerations and criticisms.
Girls’ Generation‘s Hyoyeon, a longstanding pillar of the renowned SM Entertainment, held a comeback live for her latest single, “Picture.” What stood out wasn’t the everyday grandeur we’ve come to count on from SM idols’ promotions however the stark lack of it.
A mere two hours earlier than going stay, followers have been notified of the comeback broadcast — a drastic departure from the standard weeks-long anticipatory interval that different idols take pleasure in.
효연과 함께하는 ‘Picture’ 발매 카운트다운 라이브????
⏰ 2023.08.22 5PM (KST)HYO 효연 ‘Picture’ Comeback LIVE ????#나사진찍어줘 #하나둘셋 #다함께치즈✌
➫ https://t.co/dPL6wYrZH1#HYO #효연 #Picture #HYO_Picture#GirlsGeneration #소녀시대 pic.twitter.com/dLNwU4hCZL— Girls’ Generation (@GirlsGeneration) August 22, 2023
As viewers tuned in, anticipating the lavish units typical of an SM artist’s comeback, they have been met with an all too easy sight: Hyoyeon, seated in a humble nook, with a handful of balloons as her backdrop.
why does this comeback stay appear to be a final minute occasion???? This is just not a typical SM comeback stay, no stay translator and stuff. hmmmmmbut however anyway, seated for PICTURE!!! I like you Kim Hyoyeon! pic.twitter.com/P9oXZ2uiYK
— Bababa ba? (@stanSonyoshidae) August 22, 2023
But the revelations didn’t cease there. After the YouTube session, Hyoyeon took to Instagram for a private stay chat. It was right here that the magnitude of SM’s oversight (or maybe neglect) got here to the fore.
hyoyeon’s ig stay should be a sudden determination there’s just one digicam + her ig stay there’s no eng sub like different cb lives ????
— p // (@hyoyeonpop) August 22, 2023
The idol was seen managing your complete comeback stay on her personal by way of an iMac, a most unfamiliar and stunning sight to many devoted Ok-Pop followers.
[230822] Hyoyeon “Picture” Comeback Live
hyoyeon working this complete stay just about by herself on a mac????#HYO_PICTURE#PICTUREWITHHYO #HYO #Hyoyeon #효연 pic.twitter.com/FohDvscTFn
— HYU ???? PICTURE (@HYOYEON_Updates) August 22, 2023
Social media platforms erupted with considerations and criticisms, with many mentioning the distinction between Hyoyeon’s stay to different idols.
so everybody will get a countdown stay on youtube, tiktok and idolplus with skilled cameras and tons of decorations however for hyoyeon it is simply her on a mac laptop, just a few balloons and her personal private ig stay plus an on the day, just a few hours earlier than announcement of the countdown stay…
— ???????? noticed TAEYEON ???? (@taengirenes) August 22, 2023
SM Entertainment, a powerhouse within the Ok-Pop world, has lengthy been recognized for its opulent comebacks, intricate teasers, and detailed promotions. Yet, their current oversight with Hyoyeon’s comeback — an artist who’s been with them for over a decade — raises questions in regards to the label’s dedication to its seasoned abilities.
Are newer acts receiving preferential remedy? Or was this an remoted oversight?
I am unable to breathe heart 1 is EVILLL ???? They solely gaf about aespa https://t.co/Klr15EJpMM
— Humanity for Peace (@attitudepr0blem) August 22, 2023
While Hyoyeon’s undeterred spirit and her reference to followers have been heartwarmingly evident in each stay periods, followers can’t assist however really feel that she deserved higher, particularly from an organization she has contributed a lot to.
Fan outrage is palpable, with many calling out SM for obvious negligence.
As “Picture” takes its rightful place in playlists all over the world, the true image of SM’s startling lack of preparation or assist for one in every of its iconic artists comes into sharper focus. Meanwhile, the fan neighborhood is rallying behind Hyoyeon, demanding solutions and higher remedy. One hopes this incident prompts reflection and alter within the seasoned firm.
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