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ENHYPEN themselves created their tagline.
Koreaboo
When it involves Okay-Pop teams, branding is an enormous factor. This can embody lightsticks, official colours, hand symbols, and even nicknames given to followers.
Another massive a part of a Okay-Pop group’s branding is the phrases they use. For instance, NCT‘s units use the tagline “to the world,” and MAMAMOO harmonize while singing their group name.
nct dream introduction ????✨ pic.twitter.com/o58Q54vt6B
— ㅍ_ㅍ (@4jn23) March 31, 2022
Mamamoo can literally release their group greeting/introduction as a Single and i’d still buy and stream the sht out of it paving its way to top the charts pic.twitter.com/undoF8Qu39
— (closed) (@sunflwryong) March 23, 2020
Recently, fans of ENHYPEN have criticized HYBE for making a group’s slogan too much like the group’s.
Many have questioned when HYBE would introduce its subsequent boy group for the previous few years. Rumors that they might debut as Pledis Entertainment‘s newest group were confirmed on December 20th with the reveal of the upcoming boy group’s title and brand.
TWS would be the first boy group underneath Pledis since 2015, and anticipation has been excessive. Ahead of their debut, a lot of HYBE’s different teams have acquired a present field containing a luxurious of TWS’s character.
Let’s Go!! @TWS_PLEDIS #TWS #투어스 pic.twitter.com/T7HpyfH1rL
— TOMORROW X TOGETHER (@TXT_members) December 26, 2023
화이팅 응원해요????@TWS_PLEDIS pic.twitter.com/EgistfdQXH
— 르세라핌 (@IM_LESSERAFIM) December 27, 2023
In addition to the receiver’s title, the present field additionally has the phrase “always connected” on the entrance of the field. Based on its inclusion within the group’s introduction video, assuming this phrase is a part of the group’s brand will not be a soar.
Fans of ENHYPEN have discovered this to be too much like the group’s introduction phrase.
During a stay stream earlier than their official debut, ENHYPEN shared their newly created introduction of “1, 2. Connect” together with a hand image to characterize it, displaying pleasure to share it with followers.
Today’s VLIVE replace!!
They revealed their official introduction and it is so cool #엔하이픈 #enhypen #희승 #leeheeseung #ENHYPEN #박종성 #parkjongseong #제이크심 #simjaeyun #제이크심 #박성훈#parksunghoon #김선우 #kimsunoo #fyp #양정원 #yangjungwon #西村リキ #nishimurariki pic.twitter.com/tsfDR375in— Enhypen Netherlands(엔하이픈 ) (@EnhypenNL) November 5, 2020
‘Always connected’ is enhypen’s patent & it wasn’t made by Hybe or BeLift, it was made by ENHYPEN
Jungwon & Jay made phrase ‘Connect’, Ni-Ki added ‘1, 2’ & Heeseung made hand signal. Enha had been so excited to inform engene about it after they made it that they begged employees to hurry Vlive pic.twitter.com/TGW7oLBNbL
— Arya : busy ???? (@enhafforlife) December 27, 2023
The phrase join might be discovered all through ENHYPEN’s content material, with the group’s title being rooted within the thought of “connection, discovery, and growth.”
only a reminder that if you happen to search ENHYPEN in all SNS and streaming platforms, there’s all the time the CONNECT/CONNECTED cuz it has been their trademark since their debut. pic.twitter.com/tFB3R2mxtG
— leah ⨾ ???? (@SUNOOF0X) December 27, 2023
Fans have expressed their discontent with HYBE on-line, calling out the corporate for the brand new group’s tagline being too much like ENHYPEN’s self-created slogan. ENGENE have said explicitly that TWS haven’t any fault on this scenario whereas calling for change.
guys that is fucking severe. think about taking one thing so necessary: actually enhypen’s trademark, their greeting, their group title’s which means and handing it to a different group, similar to that. this will’t be actual hybe is a fucking joke i can’t consider this.
— ♡ (@nikishuraz) December 27, 2023
enhypen didn’t put all that onerous work for YEARS to established their model identities solely to have all of it handed to their labelmates. not as soon as, not twice, not thrice, however 4 instances this has occurred. they are going to be left nothing of their very own if that shitty firm doesn’t cease.
— ً (@ksnmura) December 27, 2023
“ YOU and ENHYPEN share the same DNA, to connect, discover, and grow together”
“1,2, Connect” “Always Connect” that may all the time be ENHYPENs line, FIX IT! @HYBEOFFICIALtwt pic.twitter.com/2EUZCAl1tQ
— ً (@hoonikiz) December 27, 2023
IT’S ENHYPEN’s BRAND
“1,2, Connect” “Always Connect” that may all the time be ENHYPENs line, FIX IT! @HYBEOFFICIALtwt
— ً (@hoonikiz) December 27, 2023
ENHYPEN
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