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It is all to do with an ongoing boycott of an organization from Koreans.
Koreaboo
ENHYPEN‘s latest collaboration for their comeback has come under fire.
To celebrate the release of their new album, ENHYPEN’s X account introduced a brand new collaboration menu and merchandise for the group that followers may get.
While the collaboration menu and merchandise look tempting, it has shortly change into the middle of criticism and boycotts from followers. It is as a result of the corporate the venture collaborated with is SPC.
At first, the model got here beneath hearth after Paris Baguette, one other franchise beneath the SPC Group, noticed feminine workers being discriminated towards and handled in another way from male employees. Paris Baguette had additionally been sneakily hiring younger bakers beneath contractual employment.
Later within the 12 months, it turned extra critical after information reviews alleged that the corporate had tried to succeed in a settlement settlement with the deceased worker’s mourning dad and mom on the night time of their late daughter’s funeral. It got here after the corporate’s mishandling of the dying of a manufacturing facility worker who was in her 20s.
They additionally got here beneath hearth for sending bread to the funeral friends from the place the place she had died.
After all the controversies of SPC and the boycott nonetheless in full pressure, it’s not stunning that netizens had been indignant with HYBE and BE:LIFT.
When the tweet was shared, netizens instantly observed this element.
ENHYPEN ORANGE BLOOD | HIVE 한남
???? F&B 및 판매 상품 안내엔하이픈의 ORANGE BLOOD 앨범 테마로 탄생한
스페셜 디저트 메뉴를 만나보세요 ????#ENHYPEN #엔하이픈#ORANGEBLOOD #POPUP #팝업 pic.twitter.com/H1JummQy1W— HYBE MERCH (@HYBE_MERCH) November 15, 2023
While the principle feedback of anger had been in Korean, the boycott for SPC meant that even worldwide ENGENEs couldn’t conceal their anger at HYBE and BE:LIFT collaborating with the corporate. In the tweets, followers known as for the boycott and known as out HYBE for “setting up” ENHYPEN and making them targets of criticism, additionally making different followers conscious of the problems.
In specific, though it’s the title of the album, the theme of “Orange Blood” was deemed extraordinarily insensitive.
HYBE&BELIFT LAB deceived all engenes by selling a collaboration between ENHYPEN and infamous dessert firm that exterminerated and violating employees’ human rights in KOREA. https://t.co/LwAvj1VLXk
— 구마!! (@jinjeobhotguy) November 15, 2023
Hybe is doing the whole lot for knetz to not help this comeback https://t.co/S9WJYgVqAW
— ???????? Parkz supervisor bluehoonz™️ (@wnhnjy) November 15, 2023
guys please hearken to the Korean followers complaining bc not solely is that compay infamous for abusing labor rights in SK but additionally they’re on the checklist of Zionist corporations that help the genocide in Palestine https://t.co/eCRrBdBMAM
— ana ???? (@chaekkuman) November 15, 2023
that is why k-fans are mad about this collab. and the names of these desserts are too delicatehttps://t.co/mGR7HXDpWi https://t.co/2wKd7dNICr pic.twitter.com/PMMJNnm5bL
— 지영 ???? (@rikittalgi) November 15, 2023
It isn’t the primary time a HYBE group’s collaboration with SPC has come beneath hearth. CARATs requested SEVENTEEN and HYBE to cease promoting Baskin Robbins, an ice cream model additionally created by the corporate.
Many followers couldn’t imagine that HYBE would even take into consideration collaborating with SPC once more, asking for one thing to be performed about it because it was going to influence negatively on ENHYPEN.
You can learn the entire story under.
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Content Source: www.koreaboo.com