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A viral put up compiling over 40 headlines triggered the backlash.
On March 22, KST, a put up outlining HYBE’s allegedly intentional downplaying of BTS within the media went viral in a web-based group.
The OP (unique poster) provided an in depth compilation of reports headlines from 2023, which all talked about that HYBE was nonetheless making a formidable quantity of income within the absence of BTS as they fulfilled their obligatory navy duties. The headlines principally highlighted different HYBE teams, SEVENTEEN, LE SSERAFIM, and NewJeans, as artists who crammed their massive sneakers by way of money-making for the label.
- “HYBE Fills BTS’s Emptiness With NewJeans”
- “HYBE ≠ BTS…Highest Ever Performance In The Second Quarter By Diversifying Revenue Sources”
- “The Absence Of BTS Confirms The Competitiveness Of Other Artists… Contribution From Newjeans And Others Increases”
- “BTS Enlistment, Debut Of 4 Hybe Teams …. TXT→ Seventeen Comeback Announcement”
- “HYBE: “We Will Debut 4 Groups”…Suggesting An Alternative To BTS’ Enlistment”
- “Following BTS, Seventeen’, TXT And ENHYPEN Also Succeeded, Responses For Rookies Are Also Good”
- “I Can’t Feel BTS’ Empty Space… HYBE Is Growing Again This Year”
- “We Don’t Have BTS, But We Have Newjeans”… 80% Rise Compared To Lowest Point”
- “We’re Successful Even Without BTS’… HYBE’s NewJeans Enters Billboard”
- “Even Without BTS, We’re Succeeding”… HYBE’s Stocks Raise By 4%”
- “Park Jiwon HYBE Isn’t Worried About The ‘BTS Hiatus,’ From NewJeans To LE SSERAFIM, And The Monetization Of Platforms”
- “‘BTS Can Enlist,’ BIGHIT Acquires Ithaca, U.S.… Target Is 360,000 Won.”
In whole, the OP’s compilation had over 40 such headlines from totally different information retailers, all centered round related discourse.
Many netizens expressed their dismay on the approach BTS’s title was utilized in all of the articles to, of their opinion, underestimate BTS’s affect and contribution towards the corporate. However, many additionally identified that it was a calculated transfer to appease shareholders and present that the corporate is just not solely depending on BTS.
- “What kind of mediaplay is this?”
— “I guess they couldn’t do without mentioning BTS…HYBE, this is dirty.” - “Is it because of the shareholders? To reduce dependence on BTS?”
— “Even I know K-Pop can’t exist without BTS.” - “I thought there might be a few of these (articles), but there are so freaking many.”
- “This is really crazy.”
- “In the case of the idol I like, I know their company is crazy. But it’s the same here…F*cking hilarious.”
What do you assume?
BTS
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Content Source: www.koreaboo.com