MBC and HYBE have launched into a brand new partnership.

On October 30, MBC and HYBE acknowledged they’d forge their relationship. The two firms have been at odds for round 4 years, throughout which HYBE artists have been scarcely seen on the published large’s dial.

On this present day, MBC and HYBE expressed remorse over the artists who might have been affected by the 2 firms’ rift. MBC has additionally reportedly opened up discussions to provide future content material collectively. HYBE’s chairman, Bang Hyun Sik, reportedly answered the invitation in particular person, assembly with the MBC head in the present day.

At the assembly, MBC president Ahn Hyung Joon welcomed Bang Si Hyuk and acknowledged that he’s dedicated to altering the tradition on the broadcasting community.

Let’s create a productive surroundings of understanding between broadcast firms and leisure labels and proper the wrongs which have change into long-held practices.

— Ahn Hyung Joon

Bang Si Hyuk welcomed the community’s sentiments and acknowledged that he hoped the assembly of the 2 would foster a greater work surroundings for all artists.

I thank MBC’s dedication to elevating the rights of Ok-Pop artists. I hope that this assembly transcends our two firms and can carry a few new and higher tradition surrounding manufacturing (firms).

— Bang Si Hyuk

Previously, HYBE and MBC have been engaged in a years-long battle throughout which HYBE artists primarily boycotted MBC. The two firms have by no means formally acknowledged their battle, however followers and trade insiders have speculated concerning the rift for years.

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