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Will the “ARMY Effect” be well worth the value?
On December 20, 2023 (KST), the South Korean espresso model Compose Coffee introduced that, in celebration of their tenth launch anniversary, they signed with BTS‘s V for an endorsement.
In doing so, Compose Coffee notified all of its 2,400 franchise house owners throughout South Korea that the promoting funds can be collected from them.
According to Compose Coffee franchise house owners, the model is charging the person franchise house owners ₩2.00 billion KRW (about $1.54 million USD) of the ₩6.00 billion KRW (about $4.62 million USD) endorsement payment—making them pay ₩72,000 KRW (about $55.40 USD) per thirty days for the subsequent 12 months.
While the headquarters is taking over the hefty two-thirds of the fee, at ₩4.00 billion KRW (about $3.08 million USD), franchise house owners are feeling burdened that the charges are extreme—in response to Insight.
It’s so much. In whole, I’d must put in about ₩1.00 million KRW (about $770 USD) and I don’t have that. I’d must double gross sales to have the ability to afford sending in these charges. I don’t perceive the headquarters pushing their commercial charges onto the franchise house owners.
— Franchise Owner to Insight
On the opposite hand, contradicting the experiences, some Compose Coffee franchise house owners have already seen a spike of their gross sales—due to the brand new ARMY prospects. Online posts have shared ARMYs ordering espresso from their native Compose Coffees and receiving handwritten notes of appreciation and even freebies from franchise house owners celebrating the endorsement.
Free whipped cream on the home, in celebration of V turning into our mannequin! Hope you get pleasure from and order once more quickly. Thank you!
— Compose Coffee Franchise Owner
Most imagine, particularly at ₩72,000 KRW (about $55.40 USD) a month, BTS V’s affect for the model will assist the franchise house owners past the preliminary concern over the charges.
- “I don’t doubt for a second that the franchise owners will be able to scoop back all of the 12-months worth of fees on the first day that the ads drop.”
- “₩72,000 KRW (about $55.40 USD) per month to have BTS’s V advertise my franchise? I’d be so down.”
- “I mean, while V is endorsing the brand, I’ll be drinking Compose Coffee as often as possible. So…”
- “Give it half a day, and V will make up for the year’s worth of endorsement fees being pushed on them.”
- “I saw the new strawberry menu dedicated to V. I can’t wait to try it.”
In the meantime, Compose Coffee did verify that the endorsement passed off solely after the franchise house owners had been surveyed and 75% of them voted to carry BTS’s V on board.
Read extra about how V “spoiled” his espresso model endorsement:
BTS
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Content Source: www.koreaboo.com