Cartier Staff Reveals The Immense Determination They Had To Get BTS’s V As A Brand Ambassador — And The Impact Is Already Being Seen

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19 July 2023

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The onerous work showcases the idol’s true affect.

Koreaboo

28 minutes in the past

Everything that BTS‘s V touches to gold, and with his Midas touch, it’s not shocking that designer manufacturers are all preventing to work with the idol.

CELINE has already felt the influence of V after the idol grew to become a model ambassador and attended a number of big occasions worldwide.

After showcasing his affect with CELINE, it looks like one other model is able to really feel the influence of V.

On July 19 (KST), netizens couldn’t disguise their pleasure when it was introduced that BTS’s V was the latest ambassador for Cartier‘s Panthere.

V even posted a fan edit after the announcement with his own reaction.

According to Arnaud Carrez, who is the Vice President and Chief Marketing Officer of Cartier, it almost seemed impossible to choose anyone except V because of the need to embody the “magnetism” and “aura” of Panthere. He added that V had the look, character, style, and elegance that was unique to him.

One member of staff even teased that something big was going to happen soon…

Well, it seems like all the staff couldn’t disguise their pleasure after the announcement, and it was even revealed simply how a lot Cartier needed to work with the idol as posts have been shared on Instagram.

While one Cartier’s PR crew member couldn’t disguise their pleasure with a put up saying, “FINALLY!”…

Another one that works for the corporate showcased simply how in-demand V is as they defined the onerous work and graft that went into getting the idol onboard with Cartier. In explicit, together with additionally writing “Finally,” the put up defined how a lot Cartier needed V and the work that occurred.

Most wouldn’t understand how onerous the PR entrepreneurs needed to work to make this (occur).

— Cartier PR workers

Yet, though it should’ve taken a very long time and a number of effort to get V on board as a consequence of completely different causes, the influence has already been seen. In the photographs shared by the model and V, the idol was sporting a gorgeous necklace with the long-lasting Panthere pendant fashion.

Despite it costing over a whopping $26,000 USD, it was offered out inside minutes of V being introduced because the ambassador.

Cartier Panther Necklace 18k Yellow Gold $26,700 USD offered out in minutes on the luxurious model web site after it was introduced by media #KimTaehyung the artist referred to as #V #BTSV grew to become their model ambassador was proven sporting it. Only a handful left in white gold presently pic.twitter.com/19N4URXxCd

— Taehyung Website (@TaehyungWebsite) July 19, 2023

Of course, solely those that might entry the positioning would comprehend it was offered out, because the announcement about V additionally led to the Cartier web site crashing.

Taehyung crashed Cartier website too ???? pic.twitter.com/5qRaSKuPjx

— TAE GUIDE (@taeguide) July 19, 2023

It will certainly be thrilling to see what upcoming tasks V has with the model. In explicit, after the superb styling of the announcement photographs, it looks like V would be the good match for such an aesthetic and complicated model.

You can learn extra in regards to the announcement under.