All seven members of BTS are at the moment enlisted within the navy for his or her necessary providers, which implies that the extent of communication between them and followers has diminished drastically. Some followers have relied on The Camp app to get updates in regards to the members, although there are divided sentiments round it.

The Camp is the official Korean navy app, which was initially meant to function an built-in platform for navy communication wants and permit household and mates to ship encouraging messages to newly enlisted trainees. But quickly, followers began utilizing it to maintain updated with their favourite celebrities throughout their enlistment, main the developer firm to develop its options with plans to monetize sure providers.

Since BTS joined the navy, the variety of customers on the app has shot up considerably. According to Enable Daon Soft, the tech agency behind The Camp, their enterprise is anticipated to surpass its break-even level for the primary time since its founding this 12 months, and the CEO gave lots of the credit score to BTS’s fanbase.

However, in accordance with studies on December 23, KST, the BTS members are lacking from a specific phase of the app meant for celeb troopers. Under the “Soldier Registration” part, there’s a “Recommended Star Soldier” subsection, which lists at the moment enlisted idols and celebrities individually. Currently, it comprises about 30 well-liked troopers and trainees, together with actor Nam Joo Hyuk, WINNER‘s Mino, and vocalist Go Woo Rim. But as of December 22, none of the BTS members were on this specific list.

Jang Cheol Min, the CEO of Enable Daon Soft, stated the absence was as a result of BIGHIT MUSIC owns the publicity rights of the BTS members. It implies that solely the company has the appropriate to acquire earnings through the use of their private identities, equivalent to their portrait and names. Jang stated that the corporate “misunderstood” The Camp’s intentions, presuming that the platform is attempting to conduct enterprise via the idols. As a outcome, the app needed to take away all artists below massive administration firms from the listing.

This has been a welcome transfer amongst BTS followers, who had expressed concern over potential exploitation of the members by the platform after it introduced plans to create a Private Brand utilizing the enlisted celebrities’ Intellectual Property rights (IP) to develop into the e-commerce market. You can learn extra about The Camp’s proposed enterprise mannequin modifications involving monetized providers for Ok-Pop followers here.

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