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She follows stars like Naomi Campbell, Kate Moss, Gigi Hadid, and Bella Hadid.
Koreaboo
BLACKPINK‘s Jisoo has been announced as the new face of Self-Portrait, marking a series of significant firsts for both the K-Pop superstar and the London-based fashion house.
This collaboration places Jisoo among the ranks of previous Self-Portrait muses such as Naomi Campbell, Kate Moss, Gigi Hadid, and Bella Hadid, yet stands out as the brand’s first enterprise with a musician main its accessible line since its inception in 2013.
Additionally, this marketing campaign represents Jisoo’s first foray into up to date vogue, following the announcement of her personal label and company, Blissoo, in February.
Self-Portrait’s founder and inventive director, Han Chong, praised Jisoo in a press launch, highlighting the marketing campaign’s intention to showcase “her beauty, both inside and out.”
The partnership was unveiled via new images of Jisoo donning a hanging blue costume, captured in South Korea by famend photographer Yoon Ji Yong. Yoon — recognized for his work on Jisoo’s ME solo album cowl, her 2023 ELLE Korea function, and different high-profile Okay-Pop stars — brings his distinctive visible storytelling to this marketing campaign.
Chong’s reference to Jisoo dates again to BLACKPINK’s debut in 2016, fostering a relationship constructed on mutual admiration and inventive collaboration. The alternative of Jisoo for this marketing campaign aligns with the model’s ethos of authenticity and trendy portraiture, aiming to seize Jisoo in a part of non-public and creative development.
This collaboration is particularly well timed, contemplating Jisoo’s indie transfer and her continued involvement with BLACKPINK below a renewed contract with YG Entertainment.
The assortment Jisoo showcases options an array of beautiful items, together with a pale-pink sequin minidress with black trim, an orange and pink rhinestone embellished minidress, and the highlighted blue minidress with flower elaborations. These objects — resonating with Jisoo’s private type and creative aptitude — are actually obtainable globally on-line, in Self-Portrait shops, and thru its worldwide community of outlets.
As Jisoo steps into this new chapter, her collaboration with Self-Portrait not solely cements her standing as a vogue icon but additionally paves the best way for extra musicians to embrace the world of up to date vogue.
BLACKPINK
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