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“When BLACKPINK’s Jennie shared a picture… its popularity soared.”
BLACKPINK‘s Jennie started a craze last year when she was spotted with an oversized quilted bag, which has become known as the “cloud bag.”
Jennie was steadily seen carrying the $99 USD Quilted Oversized Shoulder Bag in Off-White by COS. From touring with the bag by picturesque streets in Europe to jet-setting with it on her arm, Jennie effortlessly turned the bag into essential merchandise.
Unsurprisingly, the bag offered out in 2022, with followers calling a number of shops to examine availability, solely to be disillusioned once they had been instructed there was no stock.
As a outcome, smaller shops and boutiques created duplicate luggage, hoping to capitalize on the “Jennie effect.”
@ontheblinkofgreatness
Recently, Jennie’s affect on the recognition of the COS bag was once more evident when the model held its first pop-up occasion in Seoul, solely promoting the favored “cloud bag,” which has additionally grow to be often known as the “Jennie bag.”
Those who attended the pop-up reported that folks waited for over an hour for an opportunity to enter the occasion.
03-06#COS opened World’s first Pop-up retailer in Seoul. The bag gained consideration turning into widespread when #JENNIE was seen carrying it and ultimately nicknamed ‘JENNIE BAG’ that even induced a scarcity.
Huge crowd gathered at retailer that u cannot get in even after ready for an hour. pic.twitter.com/1BSPbFzPlB
— . (@lyle0_0) June 3, 2023
Korean media referenced the “Jennie effect” when reporting on the pop-up, crediting her affect on the purse’s recognition and restricted stock.
COS gives a wide range of merchandise, from clothes to equipment, swimwear, footwear, and extra. But on the Seoul pop-up retailer, COS supplied just one merchandise: The bag. The “Quilted Bag,” often known as the cloud bag, first started trending for its versatility. Then, when BLACKPINK’s Jennie shared an image of hers on Instagram, its recognition soared. With Jennie utilizing hers on the airport, abroad, and in her on a regular basis life, the COS bag quickly turned dubbed the “Jennie Bag.” The bag has since grow to be troublesome to buy. And it has been surfacing on completely different gross sales platforms that characteristic solely limited-edition, high-end gadgets.
— Naver
Check out extra on Jennie’s world trend affect within the article beneath!
The “Jennie Effect” Continues After BLACKPINK Jennie’s Calvin Klein Capsule Collection Launch Party
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Content Source: www.koreaboo.com