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Amidst the subject of BLACKPINK‘s contract renewal and the group’s seventh anniversary, hints from the members have netizens accusing YG Entertainment of “media play.”
Since debuting in 2016, BLACKPINK rapidly grew to become one of many greatest teams on the planet, shining with each their group and solo promotions in music, performing, and ventures with designer manufacturers.
Like many Ok-Pop teams approaching anniversaries, 2023 has been a scorching 12 months for BLACKPINK because the group’s unique contract with YG Entertainment is about to complete. The previous few months have been filled with hypothesis and rumors as netizens tried to foretell the way forward for the group.
At the top of August, the subject of the renewal had already change into a scorching subject on-line. In explicit, with the variety of articles and rumors going round, one submit gained consideration after mentioning that it might all be “media play,” with YG Entertainment dragging out the method to create hype.
Blackpink’s contract renewal countdown could just be a marketing tactic
by u/moco-7 in kpopthoughts
The submit itself gained blended reactions from netizens, with some agreeing however others genuinely considering that YG could possibly be struggling to get the members to resume. Yet, the subject of YG’s strategy to the members’ renewal contracts has come up once more on the group’s seventh anniversary.
August 8 marks the anniversary of BLACKPINK’s debut, and the members shared some stunning footage and posts to rejoice the big day.
As quickly because it turned midnight on August 8, Jisoo shocked followers with a Weverse stay, and followers couldn’t conceal their pleasure when the idol seemingly hinted at the way forward for the group. Jisoo defined that she was excited in regards to the group’s eighth anniversary as a result of it could be on August 8.
It wasn’t stunning that followers took it as an indication that they didn’t have to fret about BLACKPINK’s future.
#JISOO mentioned throughout Weverse stay she’s extra excited for the eighth anniversary as a result of it is 8/8. ????????
FOREVER WITH JISOO
ALWAYS WITH BLACKPINK#7YearsWithBLACKPINK #FOUReverWithBlackpink#일곱살_블랙핑크_일평생_함께할게 pic.twitter.com/AKk5FpboIQ— FOREVER KIM JISOO (@ForeverKimJisoo) August 7, 2023
Jisoo mentioned she is aware of it’s the seventh anniversary however she’s extra excited for his or her eighth anniversary as a result of their debut is on 8/8 ????
— 젠바????♥️ (@blackpinkbabo) August 7, 2023
Rosé then shocked BLINKs with a particular Instagram Live broadcast.
While chatting with followers, the idol bought followers’ hopes up along with her personal closing feedback that appeared to cement the way forward for BLACKPINK. During the stay, the idol defined her hopes for the group’s future, and it appeared optimistic.
I’m so grateful for each single one in every of you guys… for everybody who’s watching thanks a lot for supporting BLACKPINK for the previous seven years and extra years to go, tremendous grateful…
— Rosé
After Jisoo and Rosé’s feedback, BLINKs hit again at YG Entertainment for profiting from all of the hype across the contract renewal.
While it looks as if the members needed to proceed and hinted at it, they didn’t perceive why the corporate couldn’t be clearer with them and puzzled if it was to proceed the hype across the firm.
the ladies preserve saying extra years to go along with blackpink, i dont get why yg taking approach too lengthy to announce that they’re going to keep collectively?? They postpone actually each fucking factor i truthfully simply suppose they neglect atp. https://t.co/YU3jcDaNmf
— jana ???? (@lovesickrubyj) August 8, 2023
blackpink themselves are saying every little thing we have to know. “many years to go”, “I hope this year with be a lucky one for us” and many others…. fuck media play and all these articles. they’re right here to remain???? pic.twitter.com/jZ7A3Smvih
— B (@thruthedaark) August 8, 2023
So she appeared on Instagram, mentioned “screw it” to YG’s media play and actually confirmed Blackpink is staying collectively. What a queen. pic.twitter.com/xOXeQt56J8
— 300 Chaelisa Warriors (@RosieJuxtaPosie) August 7, 2023
The fandom freaked out due to the message she posted earlier, however she was all the time a really sentimental particular person. She positively observed all of the fuss and made certain to substantiate Blackpink will proceed for a few years, ignoring the irritating media play YG is doing. Thank you Rosé???? pic.twitter.com/dEB0BxdSAs
— 300 Chaelisa Warriors (@RosieJuxtaPosie) August 8, 2023
In explicit, earlier than the idol’s stay, a brand new article had been launched in regards to the announcement of their contract renewal being delayed, because it was anticipated to be launched on the anniversary.
Many BLINKs shared their anger on the fixed delays of the announcement, how YG dealt with it, and the influence it could have on followers.
They all the time delaying every little thing, we had been naive once we thought we might have a solution at this time ???????? pic.twitter.com/1n5V7LT2zg
— Un Juanito (@un_juanitto) August 8, 2023
Does YG do something in a well timed method? Jesus Christ.
Not going to lie this sounds very, very calculated to drum up much more hype and preserve engagements going (and I’ve fallen sufferer!)
Say what you’ll about YG they know tips on how to create noise about their teams. https://t.co/4GKgI02t8X
— ryanmatthew (@rikkuperson) August 8, 2023
I believe they’ve already renewed it, however YG is utilizing this to remain on the agenda extra. https://t.co/UW5bzu2CbI
— lovesick lady (@catloveroses) August 8, 2023
For any Ok-Pop fan, the second a gaggle is about to resume their contract is disturbing as the long run appears unclear. Many BLINKs need solutions, and to pull it out after the group’s anniversary appears unfair to the followers.
BLACKPINK
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