To rejoice the tenth anniversary of BTS‘s debut, the Seoul Metropolitan Government has undertaken a vast project to light up some of the most iconic landmarks in the city in purple, which is the group’s consultant shade.

The challenge, whereas honoring BTS, who’ve turn into the nationwide pleasure over the previous few years, additionally has created an inflow of vacationers. Many ARMYs plan to or have already flown to Seoul to be part of this city-wide celebration, boosting tourism. To assist these overseas guests navigate higher via Seoul, town has even created a BTS map, taking them on a “pilgrimage” of all of the BTS-related websites which are being promoted.

Seoul City and its tourism organisation have created a BTS map of Seoul for followers making the “pilgrimage” to rejoice the 10-year anniversary of the band. pic.twitter.com/bPo8riP39e

— Raphael Rashid (@koryodynasty) June 13, 2023

But media reviews say there was one different hopeful metropolis that had its bets to spice up tourism equally. When Seoul introduced its plans to sponsor the pageant for BTS’s tenth anniversary, the Daegu metropolitan metropolis hoped it might draw vacationers’ consideration as nicely, given that it’s the hometown of two BTS members, Suga and V.

So, town had deliberate a BTS tour package deal centered on two murals of Suga and V within the metropolis that have been created by the person members’ fan golf equipment. However, when town reached out to BTS’s company, HYBE, the corporate turned down the proposal of presidency places of work in Daegu selling fan-created murals as official vacationer websites.

We reached out to BTS’s administration firm via an company that organizes fan membership occasions to ask concerning the plan…We have been advised by the company that the administration firm was okay with the fan golf equipment creating murals however was against native authorities places of work like Daegu selling them as vacationer points of interest.

—An official at Daegu’s Seo District Office, JoongAng Ilbo

According to the Daegu metropolis official, Daegu has been turned down by HYBE on this problem earlier than as nicely. Previously, the Metropolitan Government had issued a press launch discussing their plans to create a BTS-themed vacationer course within the metropolis. HYBE then demanded that the challenge be scrapped, citing considerations about infringing the group’s publicity rights.

The query then stays, why is Seoul allowed to capitalize on the group however not Daegu? The important distinction between the 2 cities is that BTS is the honorary tourism ambassador of the previous and has promoted the capital metropolis via a number of campaigns over the previous few years.

Seoul will probably be internet hosting the principle occasion of the BTS tenth anniversary FESTA at Yeouido Hangang Park on June 17. Since BTS’s chief RM will probably be current on the occasion for a reside discuss, the turnout is predicted to be colossal. On the opposite hand, although Daegu remains to be struggling to seek out authorized methods to draw followers to town via BTS, it seems just like the natural outreach shouldn’t be disappointing for them both.

According to Daegu’s Nam District Office, which oversees one in all Suga’s murals, about 10,000 individuals have visited the wall portray ever because it was accomplished final November.

V’s mural, situated within the Seo District, was sponsored by the singer’s Chinese fan membership, which provided town ₩30.0 million KRW (about $23,400 USD) for it. The district workplace spent a further ₩35.0 million KRW (about $27,300 USD) to have the mural prolonged. The 58-meter lengthy mural has now turn into a hotspot for ARMYs visiting town.

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