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Three stars had been specifially focused.
This article is a part of our protection of HYBE Internal Documents Scandal. You can learn extra and view the entire timeline here.
The current leak of HYBE’s inner paperwork has sparked recent controversy. The paperwork reveal unflattering feedback not solely about rival firms but in addition aimed toward their artists — with some even being specified by identify. Such has been the case for a number of JYP Entertainment feminine stars.
Among the statements had been inflammatory feedback on the non-public picture and actions of ITZY’s Yuna, in addition to NMIXX’s Haewon and Kyujin, leaving followers outraged.
In one a part of the report, HYBE allegedly addressed ITZY’s Yuna, referencing her give attention to look and hinting that she could also be leaning right into a “sex appeal” model. Comparing her to former JYP idols Sunmi and HyunA, the report claimed she is likely to be going through comparable pressures in an atmosphere the place defending psychological boundaries will be difficult.
Like different former JYP feminine idols resembling Sunmi and Hyuna, she seems to be exhibiting comparable indicators of being uncovered long-term to an atmosphere the place sustaining a wholesome mentality is troublesome, leading to a notable emphasis on her look and intercourse enchantment.
— HYBE inner report
Meanwhile, HYBE’s notes about NMIXX members Haewon and Kyujin additionally attracted important consideration. The doc reportedly talked about that Haewon had been seen studying a feminist ebook, a element that HYBE insiders speculated could possibly be spun towards her.
Claims have emerged that Haewon was studying a feminist ebook. This may doubtlessly be used as provocative content material towards her, with accusations of ‘team-killing’ by making an attempt to capitalize on feminist points.
— HYBE inner report
Kyujin was additionally mentioned within the doc, which identified her look on LE SSERAFIM Eunchae’s Styler present. HYBE’s report famous that Kyujin’s bodily distinction to Eunchae throughout a problem was “noticeable and concerning,” regardless of the optimistic reception of her look on the present.
Kyujin appeared in [LE SSERAFIM] Eunchae’s ‘Styler’ present and helped generate optimistic responses to the content material, however through the problem, the bodily distinction between her and Eunchae was fairly noticeable and regarding.
— HYBE inner report
Fans and netizens have taken to social media to precise frustration over these feedback, accusing HYBE of overstepping and disrespecting artists from different firms. Many are demanding accountability from HYBE and a subsequent apology.
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