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Previously, it was reported that UMG (Universal Music Group) introduced its plan to take away its artists’ music from the video-sharing app TikTookay as its “contract” with the app ended. UMG expressed issues, together with compensation, the hazard of AI, and security for customers, as to why it was parting methods with TikTookay for now. Read the corporate’s full assertion, launched on January 30, beneath.
Our core mission is straightforward: to assist our artists & songwriters attain their best artistic and industrial potential, which is why we should name day trip on TikTookay.
Learn More: https://t.co/yJDQ7FdgNc pic.twitter.com/Lhluz1ez5H
— Universal Music Group (@UMG) January 31, 2024
Our core mission is straightforward: to assist our artists and songwriters attain their best artistic and industrial potential. To obtain these objectives, our groups make use of their experience and fervour to strike offers with companions all all over the world, companions who take significantly their obligations to pretty compensate our artists and songwriters and deal with the person expertise with respect.
One of these companions is TikTookay, an more and more influential platform with highly effective expertise and an enormous worldwide person base. As with many different platforms with whom we companion, TikTookay’s success as one of many world’s largest social platforms has been constructed largely on the music created by our artists and songwriters. Its senior executives proudly state publicly that “music is at the heart of the TikTok experience” and our evaluation confirms that almost all of content material on TikTookay accommodates music, greater than some other main social platform.
The phrases of our relationship with TikTookay are set by contract, which expires January 31, 2024. In our contract renewal discussions, now we have been urgent them on three essential points—acceptable compensation for our artists and songwriters, defending human artists from the dangerous results of AI, and on-line security for TikTookay’s customers.
We have been working to handle these and associated points with our different platform companions. For instance, our Artist-Centric initiative is designed to replace streaming’s remuneration mannequin and higher reward artists for the worth they ship to platforms. In the months since its inception, we’re proud that this initiative has been obtained so positively and brought up by a spread of companions, together with the most important music platform on the planet. We’ve additionally moved aggressively to embrace the promise of AI whereas preventing to make sure artists’ rights and pursuits are protected now and much into the longer term. In addition, we’ve engaged a lot of our platform companions to attempt to drive optimistic change for his or her customers and by extension, our artists, by addressing on-line questions of safety, and we’re acknowledged because the trade chief in specializing in music’s broader impression on well being and wellness.
With respect to the problem of artist and songwriter compensation, TikTookay proposed paying our artists and songwriters at a charge that’s a fraction of the speed that equally located main social platforms pay. Today, as a sign of how little TikTookay compensates artists and songwriters, regardless of its large and rising person base, quickly rising promoting income and rising reliance on music-based content material, TikTookay accounts for under about 1% of our whole income.
Ultimately TikTookay is making an attempt to construct a music-based enterprise, with out paying truthful worth for the music.
On AI, TikTookay is permitting the platform to be flooded with AI-generated recordings—in addition to creating instruments to allow, promote and encourage AI music creation on the platform itself – after which demanding a contractual proper which might permit this content material to massively dilute the royalty pool for human artists, in a transfer that’s nothing in need of sponsoring artist substitute by AI.
Further, TikTookay makes little effort to take care of the huge quantities of content material on its platform that infringe our artists’ music and it has supplied no significant options to the rising tide of content material adjacency points, not to mention the tidal wave of hate speech, bigotry, bullying and harassment on the platform. The solely means obtainable to hunt the elimination of infringing or problematic content material (resembling pornographic deepfakes of artists) is thru the monumentally cumbersome and inefficient course of which equates to the digital equal of “Whack-a-Mole.”
But once we proposed that TikTookay takes comparable steps as our different platform companions to attempt to handle these points, it responded first with indifference, after which with intimidation.
As our negotiations continued, TikTookay tried to bully us into accepting a deal value lower than the earlier deal, far lower than truthful market worth and never reflective of their exponential development. How did it attempt to intimidate us? By selectively eradicating the music of sure of our creating artists, whereas preserving on the platform our audience-driving international stars.
TikTookay’s ways are apparent: use its platform energy to harm weak artists and attempt to intimidate us into conceding to a foul deal that undervalues music and shortchanges artists and songwriters in addition to their followers.
We won’t ever try this.
We will all the time battle for our artists and songwriters and rise up for the artistic and industrial worth of music.
We acknowledge the challenges that TikTookay’s actions will trigger, and don’t underestimate what this may imply to our artists and their followers who, sadly, shall be amongst these subjected to the near-term penalties of TikTookay’s unwillingness to strike something near a market-rate deal and meaningfully handle its obligations as a social platform. But now we have an overriding accountability to our artists to battle for a brand new settlement below which they’re appropriately compensated for his or her work, on a platform that respects human creativity, in an surroundings that’s secure for all, and successfully moderated.
We honor our obligations with the utmost seriousness. Intimidation and threats won’t ever trigger us to shirk these obligations.
— UMG
TikTookay additionally instantly responded on the time. While many have been disillusioned by UMG’s resolution, netizens agreed that TikTookay’s response wasn’t “professional.”
Initially, mainstream pop artists, together with Taylor Swift, Justin Bieber, and Ariana Grande, and Okay-Pop teams, BTS and BLACKPINK, have been purported to be some that might be affected. However, on February 1, when the purging started, it was completely different. Many artists have been affected, however not as many as netizens initially thought.
UMG will take away their artists’ music from TikTookay right this moment, after failing to achieve a brand new settlement.
– Many artists shall be affected by this, Taylor Swift, Ariana Grande, BLACKPINK, Harry Styles, BTS, TWICE, TXT, Bad Bunny, Lady Gaga and extra. pic.twitter.com/eIe0ApEq9n
— About Music (@AboutMusicYT) January 31, 2024
While most Western UMG artists have been affected, BTS and BLACKPINK have been primarily unaffected by UMG’s tune removals. For instance, HYBE teams have been a number of the least affected since their take care of UMG was just for distribution. The one BTS tune muted initially was “Bad Decisions,” nevertheless it’s a collaboration with Benny Blanco and Snoop Dogg.
However, many Okay-Pop teams weren’t as fortunate. Groups, together with NCT models, SuperM, Red Velvet, &TEAM, and extra, had many songs taken down. Most teams’ Japanese or English releases have been eliminated. However, some teams, resembling TWICE, misplaced particular however fashionable songs. For instance, “Feel Special,” “Cry For Me,” and “Knock Knock” have been taken down.
Unfortunately, much more songs and artists have been affected because the month is ending. ONCEs observed much more TWICE songs, together with “Set Me Free” and Jihyo‘s solo releases, have been muted.
BLACKPINK has also taken a hit. Most of their discography is now gone, with only a few exceptions. So, when you check the group’s account, there are miles of muted movies.
Likewise, BTS has now been hit by UMG’s takedown. There are actually quite a few muted movies on the group’s account as their solo releases, together with Jungkook and Jimin, have been affected. However, even beloved songs by the group, together with “Spring Day,” “Stay Gold,” “Run BTS,” “Life Goes On,” and extra, have been “removed due to copyright restrictions.” More collaborations, resembling “My Universe” with Coldplay and J-Hope and Becky G‘s “Chicken Noodle Soup,” were also affected.
Labelmate TXT‘s album, The Name Chapter: TEMPTATION, also took a hit. For example, videos containing “Sugar Rush Ride,” “Happy Fools (feat. Coi Leray),” and “Tinnitus” are now muted.
Even NewJeans‘ viral hit “OMG” has been removed. So, any video that once featured it is now muted.
Select MONSTA X songs have been removed from the app. The Dreaming, including the song “One Day,” has been taken down. It’s not simply English releases, although. Some Korean releases, resembling FANTASTIA X, have been additionally affected.
Netizens have reported that much more artists, together with 1st, 2nd gen, and even disbanded teams, have now been affected too. Naturally, followers are disillusioned as a lot of their favourite artists’ movies don’t have any sound, edits are muted, and so on. It additionally makes it difficult to advertise artists’ music.
Initially, solely artists and songs instantly below UMG or printed by way of a subsidiary have been purged. The newest UMG takedown targets music associated to the corporate in any method, together with if a tune’s author, producer, and so on., have been below UMG or a subsidiary.
@dizzzys they took down much more music! what’s secure!? #kpop #kpopfyp #umg #universalmusic
Still, it appears to be the case that this takedown varies relying on location. Previously, netizens speculated that it’s primarily North America affected by UMG’s actions, as some worldwide have reported that they’ll nonetheless hear most of the above-mentioned sounds. Not everybody was unaffected since not each Okay-Pop artist has labored with or been affiliated with UMG.
Read extra beneath.
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