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Here’s why he was the right spokesmodel!
Koreaboo
As the BTS members targeted on their particular person actions earlier than their obligatory army enlistments in 2022 and 2023, member V stored busy with recording music, making appearances as the worldwide ambassador of a number of luxurious manufacturers, filming enjoyable actuality present content material like In the Soop: Friendcation and Jinny’s Kitchen, and extra.
In January, the fourth-largest Korean espresso model, Compose Coffee, unveiled their new tenth anniversary commercial that includes BTS’s V. In the enjoyable industrial, V exhibits off his appearing expertise as each the barista and the shopper.
According to Newsis, V earned an estimated ₩6.00 billion KRW (about $4.61 million USD) in modeling charges for the commercial.
Recently, Jung Hyun Young, the deputy director of the Korea Advertising Association, launched an evaluation of BTS V’s affect on promoting for the model.
Jung Hyun Young broke down how strategically the model integrated V’s distinctive character, expertise, and picture for optimum affect.
Following the model’s announcement that BTS’s V can be their spokesmodel, Compose Coffee noticed an instantaneous optimistic impact with a rise of over 2.6 million new subscribers on their app.
Within two days of asserting his favourite drink by the espresso model, there was a 72% improve in gross sales for Citron Tea.
While Jung Hyun Young acknowledged that having BTS’s V as a spokesmodel is important in and of itself, the model took further measures to extend the affect of their partnership.
One of these methods was by the truth that BTS’s V is a singer-songwriter. Jung Hyun Young identified that by being a composer, V helped make the identify Compose Coffee extra memorable.
The model additionally benefited from releasing the pre-filmed materials with BTS’s V after he had enlisted within the army. With much less content material from the worldwide group on account of their army service, netizens are anticipating up to date content material, which drove engagement.
Jung Hyun Young famous that it was additionally V’s playful character that match so nicely with the model, making their partnership much more efficient. The incorporation of his love of jazz and music labored seamlessly with their slogan for the advert, “V is a composer, eVeryone is a composer,” and their slogan, “everyday fresh coffee.”
V continues to create an plain world affect.
Check out his advert under!
BTS
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Content Source: www.koreaboo.com