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It’s all due to a letter from Universal Music Group.
Koreaboo
Universal Music Group (UMG) is without doubt one of the greatest music corporations on the planet, with world artists from all genres, together with Okay-Pop.
On January 31, the X account shared a tweet saying, “We must call time out on TikTok.”
Our core mission is straightforward: to assist our artists & songwriters attain their best artistic and business potential, which is why we should name day trip on TikTok.
Learn More: https://t.co/yJDQ7FdgNc pic.twitter.com/Lhluz1ez5H
— Universal Music Group (@UMG) January 31, 2024
In the article, the corporate defined the explanation for the ominous publish. In specific, stating that their “contract” with TikTok ended on the finish of the month, they listed sure factors that arose within the discussions, together with compensation, the hazard of AI, and security for customers.
In the letter, they defined that whereas compensation was being negotiated, the platform wasn’t specializing in the opposite two vital factors, even accusing the corporate of bullying them.
As our negotiations continued, TikTok tried to bully us into accepting a deal value lower than the earlier deal, far lower than honest market worth and never reflective of their exponential development. How did it attempt to intimidate us? By selectively eradicating the music of sure of our growing artists, whereas maintaining on the platform our audience-driving world stars.
Then they defined that it’s their accountability to take motion and battle for a brand new settlement to profit the artists and followers.
We have an overriding accountability to our artists to battle for a brand new settlement underneath which they’re appropriately compensated for his or her work, on a platform that respects human creativity, in an atmosphere that’s secure for all, and successfully moderated.
— UMG’s assertion
One of the large names being talked about that may very well be impacted is BTS.
While BTS’s recognition has grown for years, even with out using TikTok, it isn’t not possible to say that the app has allowed wider audiences to listen to the group’s songs, with some changing into viral traits.
For instance, teenage American dancer Charli D’Amelio used “Blood, Sweat & Tears” in a video, and unsurprisingly, it went viral.
@charlidamelio nonetheless obsessing over this costume
Yet, whereas BTS is most identified for working with Universal Music, different massive artists additionally work with the corporate, particularly relating to selling overseas. Other massive artists that may very well be affected by this resolution embody fellow HYBE group SEVENTEEN, artists like BLACKPINK, corporations like JYP Entertainment, and extra.
While not all corporations have direct hyperlinks to UMG, it was identified that many are signed underneath corporations that work with the corporate’s distributors.
Many #Kpop acts both have direct offers with UMG labels or distribution offers with UMG by way of distributors like Virgin Music for sure territories just like the U.S. or exterior Korea/Asia. The corporations/artists affected by the UMG/TikTok licensing difficulty would doubtless embody…
-HYBE…
— Jeff Benjamin (@Jeff__Benjamin) January 31, 2024
None of the implications have been confirmed, as the main points surrounding who will probably be affected haven’t been launched. Yet, contemplating how Okay-Pop followers use TikTok, it’s not shocking that many are apprehensive about what this might imply for his or her idols.
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Content Source: www.koreaboo.com