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Her firm launched an announcement.
Recently, soloist IU teased her new single titled “Love Wins,” that includes BTS‘s V.
Fans of the artists were excited for this collaboration. Yet, some netizens also had issues with its title. “Love Wins” is a phrase that is commonly and strongly associated with the LGBTQIA+ community.
A portion of the public criticized the title of IU’s pre-release single, claiming it was “queerbaiting.” According to Wikipedia, “Queerbaiting is a marketing technique for fiction and entertainment in which creators hint at, but do not depict, same-sex romance or other LGBTQ+ representation.”
아이유 러브 윈즈는 걍 귀여움과 다정이 세상을 구할거에요 정도의 가벼운 겉모습만 차용하고 싶었던건데 늘 그렇듯 그의 지난 마케팅 역사들을 보면 그 의도가 너무 투명해서 아쉽고 실망스러운거
— 파라티 (@para_ti_1) January 16, 2024
IU desires to fake that “Love Wins” is about how cuteness and being pleasant will save the world, utilizing a light-hearted disguise. But as you may observe from her previous advertising methods, simply as how she at all times is, her intentions are too clear. It’s a pity and it’s disappointing.
— Para_ti_1
On the opposite hand, IU’s followers defended the singer, claiming “Love wins” is a slogan she has used all through her profession. IU additionally wouldn’t be the primary artist to make use of this phrase for his or her music’s title. Country singer Carrie Underwood famously launched “Love Wins” in 2018.
Still, IU has responded to the criticism and has now modified the title of her new music.
IU’s firm, EDAM Entertainment, launched an announcement by way of social media, saying that IU’s music is now named “Love wins all.” The firm defined that they “respect and support everyone who loves in their various ways,” hoping to speak a message of affection over hatred.
Since then, new variations of the promotional imagery, together with the poster, have been launched with the brand new title.
IU ‘Love wins all’ Main Poster
IU Pre-Release Single ‘Love wins all’
➫ 2024.01.24 6PM (KST)#아이유 #IU#Love_wins_all pic.twitter.com/ldc3rkyBAB— 아이유(IU) (@_IUofficial) January 19, 2024
IU ‘Love wins all’ MV Leaflet
IU Pre-Release Single ‘Love wins all’
➫ 2024.01.24 6PM (KST)#아이유 #IU#Love_wins_all pic.twitter.com/3aNyWL2XXH— 아이유(IU) (@_IUofficial) January 19, 2024
IU ‘Love wins all’ Track Intro by IU
IU Pre-Release Single ‘Love wins all’
➫ 2024.01.24 6PM (KST)#아이유 #IU#Love_wins_all pic.twitter.com/Bk246R4cN4— 아이유(IU) (@_IUofficial) January 19, 2024
IU’s pre-release single “Love wins all” remains to be scheduled for January 24 at 6 PM KST.
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