In current months, a noticeable development has emerged within the Ok-Pop business: a basic decline in album gross sales. This shift has despatched ripples throughout the market, impacting even essentially the most distinguished gamers within the business. A major instance of this development is the current efficiency of ITZY — a number one woman group below JYP Entertainment — whose lackluster preliminary album gross sales have led to a major drop within the firm’s inventory costs.

As of three:14 PM on the fifteenth, JYP Ent. skilled a marked lower in its inventory worth, buying and selling at ₩89,400 KRW (about $68.10 USD), down ₩7,200 KRW (about $5.48 USD), or 7.45%, from the earlier buying and selling day. This decline is a part of a broader development affecting the complete leisure sector, with different main corporations additionally seeing their inventory costs fall.

Notable amongst them are HYBE, down 5.62%, SM Entertainment, down 3.40%, and YG Entertainment, which fell 0.58% on the similar time.

Smaller corporations equivalent to Cube Entertainment additionally confronted downturns, with its inventory buying and selling at 19,680 received, down 1,070 received (5.16%) from the day past. Additionally, RBW noticed a 3.45% lower, and Fantagio dropped by 1.35%. Dear U, the corporate working the fan platform Bubble, confirmed a 4.36% decline, buying and selling at 32,900 received.

However, JYP’s shares noticed the largest decline — which got here as a shock as a result of current comebacks from their consultant woman group ITZY, in addition to NMIXX.

The general weak point in leisure shares is primarily attributed to considerations over declining album gross sales. ITZY’s newest launch, their eighth mini-album BORN TO BE, recorded preliminary gross sales of 318,693 copies in its first week. This determine is considerably decrease than their earlier album’s gross sales of 820,000 copies.

Analyst Noh Dong Il from Shinhan Investment Corp commented on the scenario stating that ITZY’s efficiency is one in every of many issues to have triggered the inventory lower.

As for leisure shares, we anticipate it to be affected by the poor efficiency of JYP Entertainment’s marquee woman group’s comeback.

— Noh Dong Il

The scenario highlights a difficult interval for JYP Entertainment but in addition for the Ok-Pop business at giant. The decline in album gross sales for a gaggle as distinguished as ITZY suggests a broader development which will require strategic changes from business gamers. It stays to be seen how Ok-Pop labels will attempt to keep promising album gross sales and keep away from disappointment.

ITZY

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