[ad_1]
They bought merchandise and ran particular replace providers.
On January 9, 3034, HYBE despatched a warning to navy neighborhood app, The Camp, for utilizing BTS for financial acquire and revenue.
Usually, idol followers and firms haven’t any issues with the usage of The Camp. This is as followers can proceed to ship letters to their idols, in addition to obtain official updates from the navy squads within the type of images. This will not be a particular privilege for followers and idols as all residents of South Korea use the app for a similar features, to remain in contact with the troopers.
This time, The Camp crossed the road. The drawback started when the app began utilizing BTS’s IP (mental property rights) with out permission. HYBE found that lots of BTS’s faces and names have been used within the platform’s Recommended Star Soldier service, a service offering details about the artists’ navy life and neighborhood service for the followers. They opened and operated particular person communities for the BTS members with the phrase “official” added to them. HYBE believed this successfully violated the company’s rights to function the official fan neighborhood.
They additionally bought dolls and soldier title tags by way of their commerce channel, The Camp Mall and used the BTS members actual names on the tag. The dolls have been bought at a excessive worth and the company’s stance is that the artists’ title additionally constitutes IP.
HYBE Sends Warning To Military Community App “The Camp” For Using BTS For Monetary Gain
Many Koreans have been angered over the information. They protested that troopers aren’t the property of the nation, and that the navy shouldn’t be utilizing BTS for industrial acquire.
- Crazy.
- Are they the property of the navy if they’re troopers?
- Isn’t it banned for troopers to do something that has monetary acquire whereas they’re serving? But the nation and such an organization made a deal to earn cash by way of their troopers? Is this even doable?
- They actually try to leech off them. Good job, HYBE.
- I’m so baffled that the navy agreed to this. Does it make sense for a privately owned company to utilize the troopers for revenue? I noticed the interview and so they predicted gross sales of ₩10.0 billion KRW (about $7.62 million USD). Is that proper?
- Huh? What are they doing?
- This is crossing the road, even when it was carried out by the nation.
There is a regulation in South Korea that stops troopers who’re serving within the navy from working further jobs or producing revenue on the facet. Despite this regulation, the navy itself appeared to be profitting off the superstar troopers.
- They’re thugs.
- Wow, not simply their images have been used however they bought unofficial merch? So brazen of them.
- Can’t imagine they stated “we have nothing to say.” They can simply take down all profiteering initiatives relating to HYBE idols.
- Gasp, they even bought merch.
- What is that this?
- Serves you proper.
- Wow, they haven’t any conscience.
The Camp is a privately run service that’s working along with the navy with a view to ship information and details about troopers to their family members.
BTS
Share This Post
[ad_2]
Content Source: www.koreaboo.com