The upcoming drama “Branding in Seongsu” (literal title) has shared a glimpse behind the scenes of its first script studying!

“Branding in Seongsu” is a romance drama that takes place within the neighborhood of Seongsu, which is the middle of branding, and follows the story of the prickly advertising and marketing crew chief Kang Na Eon and intern So Eun Ho as their souls get swapped following an unintentional kiss.

Alongside director Jung Heon Soo, on the studying had been lead actors Kim Ji Eun, Lomon, Yang Hye Ji, and Kim Ho Young. Despite it being their first assembly, the actors effortlessly established a heat environment, delivering performances full of enthusiasm and immersion.

Kim Ji Eun shall be enjoying the youngest advertising and marketing crew chief Kang Na Eon who makes each challenge she comes throughout profitable. Portraying a dwelling business legend who ascended from public recruitment to government success, Kim Ji Eun seamlessly embodies the charismatic workaholic Kang Na Eon. Her skillful supply of the script with a composed voice tone captures the essence of Na Eon’s chilly and sharp demeanor.

Lomon steps into the character of So Eun Ho, affectionately often known as the advertising and marketing company’s cute pet as a result of his amicable and youthful look. However, because the plot unfolds together with his soul swapping with Kang Na Eon’s, Eun Ho undergoes a fast transformation into a chilly and charismatic intern.

Lomon emphasizes the intriguing dynamic of the characters’ starkly contrasting qualities as a key facet to anticipate within the drama. Lomon remarks, “Eun Ho embodies innocence, while Na Eon exudes boldness. The simultaneous warmth and roughness of both main characters will add fun to the drama.”

Yang Hye Ji embraces the function of Do Yoo Mi, an enthralling and energetic character with a contact of naivety. Expressing her pleasure, Yang Hye Ji shares, “Please anticipate the transformation of Do Yoo Mi who is initially driven by ambition and jealousy.”

Kim Ho Young portrays Cha Jung Woo, a charismatic man on whom Na Eon harbors a one-sided crush. Sharing insights into his character, Kim Ho Young feedback, “He’s the ‘perfect man.’ While there’s a bit of pressure portraying such a character, I’ll give my best to deliver a good performance.”

Watch the clip from the script studying beneath!

“Branding in Seongsu” is ready to air in February 2024. Stay tuned for extra updates!

While ready, watch Kim Ji Eun in “Again My Life”:

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