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“I don’t know why people are still shocked by this…”
SM Entertainment, the large South Korean music label, has not too long ago discovered itself embroiled in an argument over a social media put up involving their iconic Okay-Pop lady group Girls’ Generation. The put up, which was supposed to have fun the music video for “Mr. Mr.” reaching 100 million views on YouTube, inadvertently sparked a dispute by excluding former member Jessica Jung from the celebratory collage.
The tweet in query featured a collage of the eight present members of Girls’ Generation, together with a message of gratitude to the followers, often known as SONEs, for his or her unwavering love and assist. While the intent was to commemorate a big milestone, the omission of Jessica, who was part of the group throughout the “Mr.Mr.” period, didn’t sit effectively with a faction of the fanbase.
Girls’ Generation 소녀시대 ‘https://t.co/BT54t4wSRW.’ MV hits 100M!
Thank you S♡NE to your love and assist????https://t.co/lK8Nti3lyb#소녀시대 #GirlsGeneration #MrMr #MrMr100M pic.twitter.com/xGlSY6P0mv— Girls’ Generation (@GirlsGeneration) November 12, 2023
Fans rapidly took to social media to voice their opinions, with the dialog polarizing the SONE neighborhood. On one facet, there are followers who argue that Jessica’s contribution to the group throughout her tenure needs to be acknowledged and revered.
They level out that her presence within the period the tweet was celebrating is indeniable and that her exclusion is a slight to her legacy inside the group.
https://t.co/Q7rtKal709 pic.twitter.com/VOVkejoJvC
— SICA J 소녀시????To.Beep Beep???? (@sssicasyjfly_) November 12, 2023
omg queen pic.twitter.com/qXKG7JmiEK https://t.co/bskWKvmNcW
— ÷ Jessica J (@xolovejsyosh) November 12, 2023
????ขอแสดงความยินดีกับสาวๆทั้ง 9 คน ที่เอ็มวีเพลง mr mr มียอดวิวเกิน 100 ล้านวิว เย้ๆ✨️???? https://t.co/m5lAjZ98NI pic.twitter.com/2U1pxaNDit
— 【 ???????????????????????????????????????? 】 (@taengsicth_) November 12, 2023
On the opposite hand, some supporters keep that SM Entertainment’s choice to omit Jessica is justified, on condition that she is now not a member of Girls’ Generation following her departure in 2014. They argue that the corporate is specializing in the group’s present lineup and future moderately than its previous. Image rights are additionally talked about as a doable cause behind Jessica’s omission.
I dont know why individuals are nonetheless shocked by this, sm cant use her picture anymore in all probability a part of the settlement they did. Showing her right here would consequence to a lawsuit as a result of it violates an artist’s picture rights as she will not be affiliated/concerned with the group in any means post-2014. https://t.co/maHPozakTm
— zz (@urijaehyun97) November 12, 2023
as SONE, I believe SM bought it proper. Jessica is not a member of SNSD anymore. https://t.co/6L4GA915U4
— Akabane Karma (@Zea_NorallIvory) November 12, 2023
Jessica’s departure from Girls’ Generation was a extremely publicized occasion that left many followers feeling upset and betrayed. For some, the exclusion of Jessica from the collage is a painful reminder of the rift that her departure triggered, not simply inside the group but in addition among the many followers.
Keep ot9 content material ot9,if you cannot do it, let your ladies reshoot an ot8 model then plus you might have a selection to make use of the mv cowl too however after all you would not do this bcos you are petty af. Who are you fooling by mendacity about your personal historical past? https://t.co/WMFcRjvGip pic.twitter.com/pR19Z8FV0J
— blue in Jessica’s #BeepBeep period (@embarras_sment) November 12, 2023
SM Entertainment’s dealing with of the state of affairs additionally raises questions on the way in which firms handle the legacies of former group members. In an business that regularly sees lineup adjustments, the problem of honoring previous members whereas selling the present group is a fragile balancing act.
While SM Entertainment’s tweet aimed to have fun a milestone for Girls’ Generation, it inadvertently sparked an argument that has reignited discussions about group legacy and member contributions in Okay-Pop. The state of affairs exemplifies the challenges leisure firms face in navigating the emotional panorama of fandoms, particularly in an period the place social media performs a pivotal function in shaping public notion.
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