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“This is ridiculous…”
Koreaboo
NCT 127‘s name has always been synonymous with record-breaking album sales and a formidable fanbase. From their 3rd studio album, Sticker boasting 2.4 million sales in just a week to the phenomenal first-week sales of 1.5 million for 2 Baddies, NCT 127 has consistently set the bar high. However, with the release of their 5th studio album, Fact Check, a cloud of confusion and disbelief hangs over their fans.
The album recorded an unexpected dip in sales, with only 256,800 copies sold on its first day. In comparison, more than 760,000 copies of Sticker were sold within the first day and nearly 500,000 for 2 Baddies. Now, three days post-release, the figures stand at a mere 278,775.
[HT] NCT 127 (@NCTsmtown_127) 5th Full Album <Fact Check>
DAY 1: 256,803
DAY 2: 006,746
DAY 3: 015,226TOTAL: 278,775 #NCT127 #엔시티127 pic.twitter.com/603Bv4r16R
— KOREAN SALES (@koreansales_twt) October 8, 2023
Given the legacy of NCT 127’s beforehand hovering gross sales, followers are understandably bewildered and pissed off. This decline has sparked a wave of concern and a number of other theories, with most fingers pointing at SM Entertainment‘s history of stocking issues.
Pre-orders getting sold out, albums not getting shipped out, record stores in the US receiving low supply of albums with some receiving none at all… this is ridiculous, don’t you think?#RestockFactCheckAlbums@virginmusic @UMG@SMTOWNGLOBAL
— 링 (@NCTDAOYlNG) October 7, 2023
We appreciate the effort of the fans who are streaming & voting right now. But, let us also take a moment to call out SM & their US label to restock ‘Fact Check’ albums, as well as check & fix distribution issues ASAP.#RestockFactCheckAlbums @UMG @SMTOWNGLOBAL @SMTOWN_USA pic.twitter.com/sAivXSQNlW
— NCT 127 Voting (@127voting) October 7, 2023
We demand you to check & fix the album distribution issues. RESTOCK FACT CHECK ALBUMS NOW. Stop the evident negligence & incompetence when it comes to NCT 127. You are causing inconvenience to everyone.#RestockFactCheckAlbums@virginmusic @UMG @SMTOWNGLOBAL @SMTOWN_USA pic.twitter.com/KOPEuNdk2f
— esty (@helloitsesty) October 9, 2023
We have checked 13 JB-Hifis in Australia
– no chandelier* or storage versions are available, only Poster (Exhibit) versions.
– in every store checked so far only 0 or 1 member versions are available
– Chandelier will not ship till Nov@SMTOWNGLOBAL pic.twitter.com/KFn2hhYTJt— Pod of Sky Whales – Lee Taeyong Australian support (@podofskywhales) October 7, 2023
Though one of the largest entertainment companies in South Korea, SM has faced previous backlashes related to stocking inefficiencies. Fans have voiced their concern, urging the entertainment giant to restock Fact Check albums across stores, believing the understocking to be the primary reason behind the plummeting sales. With such a consistent track record of high sales, many argue that this abrupt fall can’t be attributed merely to a change in fanbase dedication or buying patterns.
The sense of dissatisfaction doesn’t finish with stocking points. NCT 127’s promotional schedule, which performs an important position in any group’s comeback success, has additionally come below scrutiny. Fans expressed disappointment upon studying that the group gained’t be acting at M COUNTDOWN and Inkigayo within the first week of their comeback. These music reveals, identified for his or her huge viewership and affect, have traditionally been vital platforms for artists to showcase their new work and work together with followers.
The twists and turns of Ilichil & chilzen throughout this comeback:
– no inkigayo & mcountdown on ilichil’s first comeback week
– promotion that has completely NO effort
– PRE ORDER album bought out? This is not even a prepared inventory merchandise, why?
Look at how @SMTOWNGLOBAL sabotaged nct 127???? pic.twitter.com/nXUZbyN1IL— seni (@_yourarts) October 4, 2023
This isn’t the primary time SM Entertainment has discovered itself amidst stocking controversies. Last yr, the Ok-Pop titan needed to launch an official assertion relating to the unavailability of 1 model of Red Velvet‘s album. Fans had been left excessive and dry when the album went out of inventory inside mere hours after preorders opened on a number of platforms. The assertion admitted to producing the album in restricted portions, a transfer that understandably didn’t sit properly with the ardent fanbase.
SM has introduced that they are going to be producing extra of the Cake Version after seeing the help from followers.
It was initially produced in a restricted amount and bought out shortly, so that they determined to proceed with producing extra portions.#IRENE #아이린 #RedVelvet @RVsmtown pic.twitter.com/cWkFpMEEmR
— Irene 아이린 Global (@irene_global) November 11, 2022
actually do not wanna be destructive however the best way sm has been dealing with this cb simply sucks
it is clear they need gross sales however
– cake ver was oos in an hour
– it was restocked however not on all websites
– (not even saying) a digipack model 5 days earlier than launch
– STILL no album particulars— ???? (@baechurenes) November 23, 2022
It stays to be seen how SM Entertainment will tackle this newest controversy. While the specifics of the rationale behind Fact Check‘s low gross sales are but to be unraveled, followers are ardently hoping for a fast decision.
NCT
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