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The firm responds to criticisms concerning a “lack of cultural understanding and respect” for The Great Wall of China.
Koreaboo
SEVENTEEN just lately introduced they’d be releasing their eleventh mini-album, SEVENTEENTH HEAVEN, on October 23.
Since the announcement, PLEDIS Entertainment has dropped promotional supplies for the upcoming launch, together with SEVENTEEN’s comeback schedule, album art work, and, most just lately, a countdown clock with 5 main cities, Tokyo, Beijing, Paris, New York, and Seoul, listed.
SEVENTEEN (세븐틴) eleventh Mini Album ‘SEVENTEENTH HEAVEN’
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@ EVERYWHERE#SEVENTEEN #세븐틴#SEVENTEENTH_HEAVEN pic.twitter.com/lHaKx6h12J— 세븐틴(SEVENTEEN) (@pledis_17) September 22, 2023
Following the 14-hour countdown, “SVT RIGHT HERE” teaser movies have been uploaded with superimposed animations of chamomile flowers showing round landmarks within the 5 main cities listed.
The animated flowers appeared in New York’s Times Square, have been displayed on Seoul’s SMTown Coex Artium’s large LED display, floated round Tokyo’s Shibuya Crossing, and appeared in Paris’s La Seine River with the Eiffel Tower within the background.
SEVENTEEN (세븐틴) eleventh Mini Album ‘SEVENTEENTH HEAVEN’
???????????????????????????????????????? ???????????????????? ????????????????! #NewYork#SEVENTEEN #세븐틴#SEVENTEENTH_HEAVEN pic.twitter.com/GGd97tyVJC
— 세븐틴(SEVENTEEN) (@pledis_17) September 23, 2023
PLEDIS Entertainment uploaded an analogous video for Beijing, with the chamomile flowers floating above The Great Wall Of China, because the digital camera panned alongside the 21,196 kilometers (13,171 miles) construction.
Shortly after Beijing’s “SVT RIGHT HERE” video was uploaded, Chinese netizens referred to as out PLEDIS Entertainment for his or her lack of respect for The Great Wall of China, an UNESCO World Heritage website with notable cultural, historic, and architectural significance relationship again to the seventh century BC.
Many Chinese netizens felt that utilizing The Great Wall of China for leisure and including the superimposed animations on high of it was disrespectful to the numerous cultural heritage website.
Others famous that the flowers, which have been confirmed to be chamomile flowers by PLEDIS Entertainment, resembled white chrysanthemums. White chrysanthemums are sometimes used as symbols of grief or mourning and are sometimes seen at funerals or on gravesites.
C-carats complained on weverse. the flowers appear to be white chrysanthemum which symbolizes demise and utilized in funeral. 2) they’re having their National Day in per week. they suppose it is isnt acceptable for them to point out Great Wall of China because it has a big impact on their Nation
— ????????mahek06 ☁️???? (@mahek0609) September 23, 2023
Upon receiving backlash, PLEDIS Entertainment swiftly deleted the video from social media and launched an official apology, acknowledging that there have been many who felt there was a “lack of cultural understanding and respect for the Great Wall.”
[공지] 세븐틴 미니 11집 베이징 티저 영상 관련 안내
[公告] SEVENTEEN eleventh Mini Album Beijing版本预告视频相关公告안녕하세요.
플레디스 엔터테인먼트입니다.세븐틴 미니 11집 ‘세븐틴스 헤븐 (SEVENTEENTH HEAVEN)’ 베이징 티저 영상 관련 안내드립니다.
당사는 9월 23일 중국 현지 시각…
— 세븐틴(SEVENTEEN) (@pledis_17) September 23, 2023
[Announcement] Notice Regarding SEVENTEEN’s eleventh Mini Album Beijing Teaser
Hello, that is PLEDIS Entertainment.This is an announcement concerning the Beijing teaser video for SEVENTEEN’s eleventh mini-album, SEVENTEENTH HEAVEN.
On September 23, at 2:14 PM China time, we launched a “Beijing Ver.” of the “SVT RIGHT HERE” teaser, one of many promotional contents of SEVENTEEN’s eleventh mini-album, SEVENTEENTH HEAVEN.
The mentioned model was made with chamomile flowers within the background of the Great Wall of China, a consultant cultural heritage symbolizing China. However, followers identified that there was an absence of cultural understanding and respect for the Great Wall after the video was launched.
Therefore, the Beijing model of the video was rapidly deleted. We apologize for the inconvenience to our followers, and we pays extra consideration sooner or later.
In the longer term, we are going to attempt to create content material that followers from numerous international locations, areas, and cultures can all get pleasure from collectively.
— Pledis Entertainment
The “SVT RIGHT HERE” movies for Paris, Tokyo, New York, and Seoul stay uploaded, and extra content material is scheduled to be launched within the coming days for SEVENTEEN’s October comeback.
SEVENTEEN
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