In the ever-evolving panorama of the Okay-pop business, the success of an artist’s solo endeavors can typically function a litmus take a look at for his or her means to seize international audiences. However, not all makes an attempt are met with triumph, as demonstrated by TWICE’s Jihyo and her solo observe “Killin’ Me Good.” Despite the anticipation surrounding the discharge, the track fell in need of expectations, failing to garner even 4 million views on YouTube inside the first 24 hours of its launch. The disappointment didn’t cease there, with the observe solely reaching the twelfth spot on the iTunes worldwide charts and failing to enter the highest 200 on each Spotify worldwide and Spotify US. Additionally, “Killin’ Me Good” solely managed to safe a spot within the high 50 of iTunes US, successfully barring it from even the Bubbling Under Hot 100, not to mention the chance of coming into Billboard excl.us chart at high 150.

This underwhelming efficiency starkly contrasts with the methods of HYBE, which have yielded nice success for its artists. Notably, TXT, a HYBE act, achieved a exceptional milestone in 2023 by changing into the primary and solely Okay-pop act to acquire RIAA certification for 500,000 complete models within the US. Another HYBE success story is Seventeen, who boasts the best-selling Okay-pop album of all time.

The missteps in JYP Entertainment’s method to penetrating worldwide markets had been additional highlighted by the current Lollapalooza headline by Stray Kids in Paris, a debacle that unfolded in July 2023. The occasion solely cemented the notion that JYPe’s endeavors to beat international markets have develop into a real catastrophe.

Jihyo’s solo setback is indicative of TWICE’s downward trajectory since 2020. While the group as soon as stood as a beacon of third-generation Okay-pop, it appears to have misplaced its stride. In stark distinction, BLACKPINK stays a formidable contender. However, even they face challenges, as rising figures like NewJeans have managed to surpass them in reputation within the United States, with Le Sserafim additionally poised to make a big influence. Notably, a key distinction between BLACKPINK and TWICE lies within the realm of inspiration. While many idols cite BTS and BLACKPINK as main sources of affect, TWICE appears to have a lesser maintain on the aspiring artists, with few claiming to have entered the business impressed by them.

The panorama of profitable soloists within the Okay-pop business paints a telling image. Topping the charts are statistically confirmed performers: Jimin, Jungkook, Taehyung, Min Yoongi, Jisoo, Namjoon, J-hope, Lisa, and Jin. Remarkably, 7 out of the highest 9 positions are occupied by members of the world’s greatest lively group, BTS, whereas the remaining 2 are held by BLACKPINK, the group that briefly held the title of the world’s premier lady group earlier than NewJeans entered the scene.

In conclusion, Jihyo’s “Killin’ Me Good” marks a disappointing chapter in TWICE’s journey, highlighting a bigger concern inside JYP Entertainment’s method to the worldwide market. As Okay-pop continues to evolve, the success of solo ventures turns into a crucial indicator of an artist’s standing. Meanwhile, BTS and BLACKPINK keep their positions of affect, with the previous nonetheless reigning supreme and the latter dealing with challenges from rising stars. The shifting dynamics inside the Okay-pop business proceed to form its panorama, with solely time revealing what lies forward for these outstanding teams.