Korean pop sensation Jungkook has as soon as once more teamed up with the enduring vogue model Calvin Klein — and the outcomes are nothing in need of gorgeous. In the most recent Fall 2023 marketing campaign, Jungkook confirmed a facet of himself that left followers and netizens in shock.

ARMYs know Jungkook as BTS’s golden maknae — a younger star with impeccable singing, dancing, and rapping expertise. Yet, each time he embarks on a solo venture, he manages to go away followers astounded.

This Calvin Klein marketing campaign isn’t any exception. Fans weren’t ready for the magnetic aura and the depth of his charisma unveiled within the marketing campaign.

Jungkook seems in Calvin Klein’s latest enterprise, which facilities round themes of confidence, playfulness, and unapologetic sexiness.

The brief 30-second video clip, captured by famend vogue photographers Inez & Vinoodh, is about towards the pulsating backdrop of Gary Numan‘s 1980 Hot 100 top 10 hit “Cars.”

find pleasure in the music. feel every second.

Jung Kook in the new campaign by @inezandvinoodh. pic.twitter.com/1wIO5iUFhe

— calvinklein (@CalvinKlein) August 14, 2023

Set in a desolate parking-garage ramp, the video showcases the 25-year-old artist sporting a dark denim ensemble complete with a jacket and jeans, complemented by an eye-catching sleek black tie that accentuates his bare chest.

quick change accelerated.
Jung Kook in the new collection. pic.twitter.com/UzKYT0JDfZ

— calvinklein (@CalvinKlein) August 14, 2023

The campaign is intermittently interspersed with clips of Jungkook smiling into the camera, his signature lip ring evident.

This collaboration is not the pair’s first rodeo. Earlier in March, Jungkook’s function as international model ambassador for Calvin Klein turned evident when he rocked a steamy denim look, setting social media platforms ablaze.

The marketing campaign video and photos didn’t take lengthy to flow into, significantly on the favored Korean group web site, TheQoo. Within a brief span, the put up garnered over 40,000 views and a whole bunch of feedback — a testomony to Jungkook’s immense reputation and the marketing campaign’s on the spot hit standing.

Netizens had been fast to precise their admiration and shock at how properly the BTS star may pull off a “genderless look.” Pictures the place Jungkook was sporting horny crop tops and medium-length messy hair, obtained limitless reward — leaving followers and non-fans in awe.

• “Wow, this is crazy! It’s so good, Jungkook!”
• “Wow, he can totally pull off the genderless look!”
• “Wow, this concept is perfect for him.”
• “Wow, guys really have to have a sharp face shape to pull off the genderless look.”
• “Wow, how did he hide this charisma? He’s like a professional model. The long version video is so cool too!”
• “The video is crazy!”
• “The male crop top era is coming!”
• “Wow, this is a genderless concept. He pulls it off so well.”

Such reactions signify a transformative interval in vogue the place gender norms are repeatedly being challenged. Jungkook, by way of this marketing campaign, not solely reasserts his place as a worldwide vogue icon but additionally propels the dialog about fluidity in vogue additional.

His means to effortlessly encapsulate the “genderless” look speaks to his versatility as an artist and his evolution as a vogue icon.

BTS

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